In a continuation of Shopify providing virtual storefronts on heavily trafficked sites like Facebook and Walmart.com, they just announced that TikTok users can now shop in-app through Shopify.
TikTok is estimated to have over 700 million monthly active users globally.
“With TikTok Shopping, Shopify is the first commerce platform to bring organic product discovery and shopping tabs to TikTok, helping creators and merchants deepen their relationships with consumers. Today, in partnership with TikTok, we’re announcing a new way for entrepreneurs to reach consumers with TikTok Shopping. For the first time, Shopify merchants with a TikTok For Business account will soon be able to add a shopping tab to their TikTok profiles and sync their product catalogues to create a mini-storefront that links directly to their online store for checkout.”