I am not an expert on The Cloud and companies that sell it so I have hesitated to comment on this, but there seems to be considerable confusion over what we mean when we refer to The Cloud. (Or maybe it is just imprecise wording I am objecting to, I’m not sure.)
For a typical example about Amazon Web Services, I saw the description “a really dominant position in cloud storage”. Storage is just the most basic aspect of cloud computing. Google Drive, Dropbox and iCloud are all great, but storage is just the most visible part of the part of the cloud, the one part we might know we are commonly dealing with. Cloud computing is far more. Amazon has a pretty good four minute video that might help shake us loose a bit from the cloud = storage idea, and all the limitations that view implies. You can find it here:
Storage is important, but computing power is where AWS and competitors will attract customers with big needs and budgets, and choosing the vendor is probably based on how well they can make the individual corporate raised-floor computer room obsolete. The money that goes into those rooms is enormous, and in the future most of it should instead be flowing through AWS and its competitors.