2 other considerations…
In a macro level obviously different industry sectors have a completely different cost to serve and margin basis.
On a company basis the 2 key metrics to compare on a more unit economics basis is the customer acquisition costs vs customer lifetime value. That would get you closer to the “product selling itself” as well as “stickiness” factors.
Unfortunately these aren’t metrics that every company produces on a like for like basis but if they did or someone could calculate it across the board as per your own table that would be an awesome resource. It would help also differentiate the attractiveness of Amazon, Shopify etc on a unit eceonomics basis rather than on an enterprise basis whilst locked in the gorilla game.
Ant