Not sure what is the distinction that can be teased from your example. The important thing is both have a why, a how and a what. That s good. Saying it first or last, does not show that one ‘starts’ with the why and the other with the ‘what’.
Also, people like ‘visions’ but most of the time vision is always spoken in hindsight. Bezos saw that potentiality of the ‘Internet’ at the time and the capacity to gather useful data. He wanted to sell more than only books and that led to him building the infrastructure required around that. At the time, there were many others that would have same or similar views but they didn’t bring it to what Bezos did. So we are not talking about them. They are just forgotten. We only would talk about the winners. I am sure there are now many winner characteristics in many places you look. But we all know they will not all be winners even if at this time they have the characteristics of past winners.
tj