To be fair, that’s not the reason for the acquisition – it’s for the technology and engineering talent, to push forward SYNA’s integrated display offerings. But I think there’s an ever-present risk with SYNA that they’ll be forever plowing whatever profits they make from the current generation of products into trying to stay ahead of the pack with the next generation in an endless race, and that we, as shareholders, won’t ever actually see much (or any) of those profits.
The very nature of the tech industry is built on rapid obsolescence of products. Moore’s law and all that. Faster, smaller, cheaper more capable. But done right, there’s a barrel of money. Look at Intel (during the Andy Grove era). Constant flow of new product that made the prior inventory obsolete. AMD was their closest competitor and really achieved only a relatively small penetration in the PC market. But, they didn’t anticipate the switch to mobile so now they’re playing catch up.
And the same applies to s/w. I was an Enterprise Architect at Boeing. One of my responsibilities was to assist in establishing s/w standards. A truly thankless task. User groups would get vendor presentations. Vendor ABC’s s/w had some feature in their current product that out-performed the current standard. So of course, the group recommended it to displace the current standard.
Easy decisions right? This product is slick. Let’s adopt a new standard. But how about the support costs? Does it integrate and play nicely in our environment? How about the learning curve and training for everyone who would have to switch? Oh, just let them continue to use whatever they’re using, bring this in going forward. And pretty soon our IT guys are supporting 57 different products that all do just about the same thing. How do you staff a help desk for that?
And what about the s/w company, Fly-By-Night Info Slinger, are they financially stable? Are they going to be around next year or are we going to end up supporting an orphan product with no hope of bug fixes or enhancement? Are they willing and able to listen to their customers (by this we meant listen to Boeing)?
That’s not to say we didn’t adopt new standards upon occasion. Only that it’s not as simple as it sounds.
This even applies to airplanes. The 787 has so many innovations I couldn’t begin to list them all. But start with features like greater range allowing for new city pairs, enhanced passenger comfort, lower total cost of ownership and you can begin to see why Boeing would be willing to cannibalize its existing products - they wanted to do so before Airbus did.
Point is, if you invest in a tech company you had better hope they are constantly trying to stay ahead of the curve, and you better be comfortable with a good portion of revenue going to R&D, because if that’s not the case your investment stands a good chance of going rapidly to zero.