The Agony of High Returns

I wish I could credit the post on another board that told me about this article, but I just can’t find it. It linked to a 2016 article by Morgan Housel, a name I hope is familiar to most of you.

https://www.fool.com/investing/general/2016/02/09/the-agony-…

Monster Beverage (NASDAQ: MNST) was the best-performing stock from 1995 to 2015. It increased 105,000%, turning $10,000 into more than $10 million.

But this isn’t a retrospective about how you should wish you owned Monster stock. It’s almost the opposite.

The truth is that Monster has been a gut-wrenching nightmare to own over the last 20 years. It traded below its previous all-time high on 94% of days during that period. On average, its stock was 26% below its high of the previous two years. It suffered four separate drops of 50% or more. It lost more than two-thirds of its value twice, and more than three-quarters once.

That’s how the stock market works.

Anything there sound familiar?

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