The Iron Curtain is being measured for

NYT snippet (I have gone longer than is right for a snippet. The national mood will make the occasional exception. This information is key to how far this goes longer term from here as secondary sanctions are being weighted in Congress)This information may be critical to your investments.

A number of prominent consumer brands are keeping quiet, including Coca-Cola, Mars, McDonald’s, PepsiCo and Procter & Gamble. (None responded to a request for comment.) Many consumer companies have spent heavily to build their brands in Russia, and have extensive infrastructure to consider.

PepsiCo, which started selling in the Soviet Union in the early 1970s, acquired a Russian juice and dairy company in a $5.4 billion deal a decade ago.
Coca-Cola, which entered the Soviet Union after the fall of the Berlin Wall, has spent heavily to catch up with Pepsi. Coke has “a long history of wanting to be in every country in the world,” said Mark Pendergrast, author of “For God, Country and Coca-Cola.”
Mars started business in Russia in 1991 and has invested more than $2 billion in the market, according to the Roscongress Foundation.
Should they stay or should they go? Some question whether companies should have to take a stand on Russia, given strife elsewhere in the world. There are also concerns that if brands act in Russia, they might be asked to do the same in China, where their businesses are bigger.

Quitting Russia hurts ordinary Russians. McDonald’s has about 850 Russian outlets, with thousands of employees. Danone said yesterday that it would suspend “all investment projects” in Russia, but still sell dairy products and infant formula to meet “essential food needs.” But some experts say that for sanctions to work, they have to hurt, including in the countries imposing the punishments.

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“For God, Country and Coca-Cola.”

LOL! I love it!

Would Ronald McDonald sell US out for a few billion rubles?