Nobel Prize-winning economist Daron Acemoglu’s worst fear isn’t a future where artificial intelligence has taken over everyone’s jobs. AI that powerful may be unnerving, but at least it would uncork a tremendous amount of productivity. No, what Acemoglu finds truly terrifying is a future full of “so-so automation”: the kind that does allow companies to cut jobs but doesn’t deliver any real productivity boost. The tools are OK (at best) but never great — think self-checkout kiosks or automated customer service phone menus.
ChatGPT-5’s August debut fueled debate about whether the technology might be plateauing instead of continuing the astonishing trajectory of the past several years. Still, companies across industries have rushed to adopt AI, and while just 1% of executives surveyed by McKinsey this year said the tech is fully woven into their company’s workflows and delivering measurable returns, almost all plan to increase their spending on it. If AI performance were to stall now, we might be left with bots that are just good enough to encourage business leaders to settle for so-so automation rather than genuine innovation.
“With the hype, you double down on it. You automate a lot of things that shouldn’t be automated,” Acemoglu says. “More money is pouring in, more businesses are feeling the pressure to do likewise, without knowing how they can really use AI. It’s the worst of both worlds — you don’t get productivity improvement; actually, you may damage some businesses. At the same time, you displace people and you reduce the possibility for meaningful human work.”
Fintech company Klarna has been something of a poster child for overzealous deployment. Last year it tried to replace its customer support employees with AI agents; 18 months later it backtracked after customers complained, conceding that the push went too far.
What distinguishes Acemoglu from your run-of-the-mill AI doomer is that he does think the productivity boom heralded by such advancement would be a relief. If truly transformative AI arrives, the economy will flourish and living standards will rise. Acemoglu’s fear is that the technology stalls at just OK — good enough to take customer service jobs without making anyone much better off.
https://www.axios.com/2025/08/21/ai-wall-street-big-tech
MIT study on AI profits rattles tech investors
Wall Street’s biggest fear was validated by a recent MIT study indicating that 95% of organizations studied get zero return on their AI investment.
Why it matters: Investors have put up with record AI spend from tech companies because they expect record returns, eventually. This study calls those returns into question, which could be an existential risk for a market that’s overly tied to the AI narrative.
