My primary caution re: Zoom is that there is no moat
I’ve taken both sides of this argument. So you might say I’m ambivalent. Even though Zoom is very comprehensive, I agree that Zoom has little lasting technical advantage. Their primary customer target was (and I think still is) enterprise customers. Eric Juan worked for Cisco as a Webex engineer prior to starting Zoom. So far as I know, Webex had zero retail business. Their entire customer base was comprised of enterprise users. Only very recently has Webex tried to capture the retail user with a free product. I don’t know how the free product is constrained. Zoom limits a meeting to 40 minutes for the free version of the product.
Personally, I don’t think many users will switch from Zoom to Webex. Webex may take some new user seats that might have otherwise gone to Zoom. It appears that a lot of companies are now going after the individual video conference user (Facebook, Google, other). I think this product will be hard to monetize. Advertising in the virtual waiting room is the only thing I see as an opportunity. Given that making money with a video conferencing product is difficult at best I’m not too sure why there’s so much competition for the free user.
Zoom not only built a much better product that addressed all the problems and short-comings of Webex. In addition, Zoom is super simple to implement and use.
Zoom is also appears to be considerably cheaper than Webex (https://www.webex.com/pricing/index.html). I have never been involved in price negotiations for enterprise s/w, so I might have come to the wrong conclusion, but it appears to me that Webex pricing is quite complex and when you add up the separate pieces that are required, it looks pretty expensive to me. Look at this link to get an idea of how it breaks down for an actual enterprise user although discounts which are not uncommon for a large enterprise are not included in this example (https://www.vyopta.com/blog/business-collaboration/real-cost…). Skip to the bottom of the page for the CUSTOMER EXAMPLE.
Zoom has two business plan options. The cheaper one for smaller businesses it $15/mo/host with a minimum of 10 hosts. The one for larger businesses is $20/mo/host. They offer two plans at this rate, one with a minimum of 10 hosts, the other minimum is 100 hosts (https://zoom.us/pricing). That’s it. The customer does not have to separately buy a storage plan and an audio plan as is necessary for Webex.
So Zoom does have a moat of sorts. The have covered the waterfront with respect to the functionality required by the enterprise user. The have a simple and elegant user interface. The product works (most any Webex user can relate an experience where the product crashed or had problems during a conference session). Zoom pricing appears to be aggressively competitive (appearances can be deceptive, this is the way it looks to me).
And finally there’s inertia. The if-it-ain’t-broke-don’t-fix-it syndrome. All other things being equal, what would motivate a user, be it an individual or a business to switch? Ignore the security problems. They were overblown to begin with, some of them weren’t even real problems and can be easily addressed by changing some of the default settings. Further, Zoom has already released a revision that addresses the real problems (Zoom bombing is no longer a problem with the latest rev).
Like I said at the outset, I have taken a position on both sides of the moat issue. But if you want to gauge by where’s my money, I’m long Zoom. I exited the market in February due to concerns about the pandemic. I have since cautiously gotten back in with a portion of my funds. Zoom is one of my holdings in my scaled back portfolio.