TTD in the news

We saw the Unified ID solution brought up the other day…good article here:…

Since adopting the unified ID solution, Index Exchange, one of the industry’s largest supply-side platforms, has seen match rates of up to 99 percent, compared to earlier rates that would typically be in the 70–80 percent bracket.

Index Exchange CEO Andrew Casale told Adweek, “This moves it into the stratosphere, which in the best test-case scenario we’re seeing is in the high 90s. Quite frankly, we’ve never seen this being possible before.”

And TTD is hiring…always a good sign of growth. I especially like where their new location is:…

This morning, his company — an online advertising marketplace — announced the opening of their new LA office. It’s less than 15 miles from Hulu’s headquarters in Santa Monica, 10 miles from Netflix’s production center in Hollywood, and practically shouting distance from Youtube’s Playa Vista office.

“As more agencies and brands start to bring media buying in-house, they’re going to need talent to trade those campaigns for them and spend their marketing dollars in a more sophisticated way,” said Lorenzo Moreno, GM of business development for the company’s Southwest region.

Dreamer, long TTD


I have mentioned before, but TTD has a good Twitter account to monitor…saw another newsworthy item after looking at their feed:…

The Trade Desk has revealed a new partnership to provide Australian brands with a more effective platform to engage with consumers in China.

The new strategy includes partnerships with some of China’s largest mobile, social and video platforms including Baidu and its streaming service iQIYI, Tencent Social Ads and Youku, which is Alibaba’s streaming service.

The Trade Desk expects Australian brands will become bullish in their approach to Chinese publishers with a vast majority of the middle-class population more interested in direct conversations with brands over simple banner ads.

Waters said this is the result of the overwhelming use of mobile-first platforms such as Weibo, which is one of the largest, and most heavily used, social media platforms in China.

“Having the ability to have a very targeted transparent conversation with the audience of mobile first young adults is incredibly important, especially when we are seeing the largest growth of middle class anywhere in history,” he said.

Read more at…