IMO…
ULTA is going to have a similar coiled spring jump in price at some time in the future that SKX just had (up 42% in a day after a good earnings report). I unfortunately cannot time when that will happen, so I’ve been continuing to build my position and will hold indefinitely at this point.
…stores like Macy’s started discounting items in beauty section in their stores to attract more foot traffic…
This, and of course the ever present threat of Amazon destroying everyone they come up against have conspired to give a great entry point into this wonderful growth stock, whose business execution and growth have not shown any slowing down yet due to any of these “threats”. Yes, they are risks, but ULTA has shown they have dealt with them with their rewards program and their growing online presence.