“The thing I like about AppleTV that was a game-changer for me is the search using your voice. So much more convenient than having to type something in on a TV.”
Roku and Amazon Fire TV have this feature. I own one of each and like both of them a lot. Also available are remote apps with keyboards that are easier than using the regular remotes for in-app searches.I
I don’t own Apple products but my friends do and have ended up buying one of the other devices because they were disappointed. (Their words)