Ford will gouge the living daylights out if it’s customers. A couple years ago, Farley said he wanted to exit the two row SUV segment, because there was 'too much competition" for him to take as much money off customers as he wants to. That competition is now gone.
The RAV 4 is built in both the US and Canada. Half the production capacity will be heavily tariffed, on a model that sole 475k in the US last year.
The CR-V is built in both Canada and the US. Half the capacity will be heavily tariffed, on a model that sold 401K in the US last year.
The HR-V is only built in Mexico. 100% of a model that sold 151k last year, will be heavily tariffed.
The Jeep Compass is only built in Mexico. 100% of volume will be heavily tariffed, for a model that sold 111k last year.
The Chevy Equinox is only built in Mexico. 100% of volume would be heavily tariffed, for a model that sold 207k last year.
The Chevy Trax, Trailblazer, Buick Encore and Envista, are all imported. That means 100% of volume will be heavily tariffed for models that totaled 414k sold last year.
Two of the three plants building Silverado pickups are outside the US.
See why GM is being hit the hardest today?
Ford sold 124k Bronco Sports and 131K Maverics, which are both built in Mexico. But the Escape is built in Louisville, in a plant that has twice the capacity that the Escape is using. So Ford can shift Bronco Sport prospects into an Escape, at the same price point, or into the larger, Michigan built Bronco or Ranger, and take an extra $10K off them.
And all the F-series pickups and Transit commercial vans are built in the US.
Farley is in a position to gouge the living daylights out of people, because his competition is crippled.
Steve