It always looks simple in hindsight. But lets go back to those halcyon days at the end of 2018, the year Musk’s compensation package was approved by investors.
Tesla was a $50B company that lost almost a billion dollars in 2018 and was way behind fulfilling Musk’s always aggressive promises. By the end of Q1 2019, Tesla had burned through $2B in cash trying to ramp up the Model 3 with a revenue loss of $700M and lower than expected Model 3 deliveries. Adam Jonas of Morgan Stanley, normally a Tesla bull, was raising the possibility of a Tesla restructuring. The stock declined 40% year-to-year. Tesla was about a month away from a cash crunch and bankruptcy with its future dependent on huge sales of a $40K electric sedan in a market where sales of the lower priced Nissan Leaf and Chevy Volt suggested wasn’t all that enthused about EVs.
Few in 2018-2019 thought Musk had a prayer of getting paid.
There is a difference between salary and stock compensation. It’s called risk. There is no risk with a salary. There is enormous risk with stock compensation where you have to wait years before cashing out. Musk was CEO of a company in 2018 valued at $55B that had never made an annual profit, was in the process of losing almost a billion dollars that year, and burning cash trying to put a $40K electric car into a market dominated by gas cars. The value of the company was in decline. Not a good sign if your compensation depends on the value going up.
Once again with gusto, few in 2018-2019 thought Musk had a prayer of getting paid. He took the risk and pulled it off and those of us who stuck with the guy made money. So pay the guy.
This was situation in 2018-2019 when voters approved of Musk’s compensation plan: