Zynga (ZNGA)

Hi all, I’d like to bring Zynga (ZNGA) up for discussion. It’s been growing at 40% for the past 5 quarters and I think it has the potential to do better going forward. I don’t think the market is giving it enough credit for its 40% growth and huge FCF generating ability. I currently own shares in the company.

10/13/2020 Closing share price = $9.54. Market Cap = $10.26b.

Business

Zynga has come a long way since its Farmville heydays on FB. It languished for years thereafter until some good hires were made in 2015. Since then the business has turned around to pretty good success.

The company focuses on social games that are mostly free-to-play, casual and hyper-casual. The majority of players are women who are not looking to spend 45min-1hr playing a game in one sitting. Revenue comes from selling in-game items (growing) and advertising (less so).

The company has 8 Forever Franchises (games that can entertain for > 5yrs and generate > $100m annual bookings) such as CSR Racing, Empires & Puzzles and Zynga Poker. It recently added 2 games, Toon Blast and Toy Blast, to its Forever Franchises. New games line-up for 2020 includes Puzzle Combat, Farmville 3 and Harry Potter. The company is also working on new publishing routes via Snapchat and Amazon Prime (announced April 2020).

Other than creating its own games, Zynga also adopts a roll-up model where it acquires smaller local gaming companies, improves their studio operations, and distributes the acquired games in other markets. Acquisitions have been a large driver of their growth. With their strong cash generation, I think this is a viable strategy for growth going forward.

In 2018, ZNGA acquired Gram Games and Small Giant Games for just over $1bn. These kick-started the growth in 2019. It just made another 2 acquisitions in 2020, which I believe can push the company to 50% growth levels.

Management

Founder Mark Pincus started the company with phenomenal success in Farmville. These days he is the non-executive Chairman. He owns 6.8% of the company.

I believe the transformation started when Pincus brought in Frank Gibeau as CEO in 2015. Since then he’s brought more people from Electronic Arts and other gaming companies. He owns about 9m shares or a shade less than 1% of the company. Not a huge percentage share, but a sizeable amount nonetheless.

Financials
(All dollar values in USD)

Revenue ($M)


Year       Q1       Q2       Q3       Q4        FY
2017      194.3    209.2    224.6    233.3     861.4
2018      208.2    217.0    233.2    248.7     907.2
2019      265.4    306.5    345.3    404.5     1321.7
2020      403.8    451.7

Revenue Growth


Year       Q1      Q2     Q3     Q4      FY
2017      4%      15%    23%     22%     16%
2018      7%       4%     4%      7%      5%
2019      27%     41%    48%     63%     46% 
2020      52%     47% 

As can be seen, rev growth picked up in Q1 2019 following the 2 acquisitions.

The company closed the acquisition of Istanbul-based Peak Games on July 1st 2020 ($600m in revenue for each of the past two years). It also closed the acquisition of Istanbul-based Rollic Games on Oct 1st 2020 ($100m revenue run rate). The company has guided that the acquired revenue will show up in deferred revenue post-acquisition. I expect these deferred revenues to show up on the Income Statement in the subsequent 2-4 quarters after acquisition close. This is consistent with how the 2018 acquisitions panned out.

While the company expects some of its revenue growth from existing games to taper, adding another $125m per quarter in revenue from the two acquisitions should bring it into 50% growth territory (or greater).

Non-GAAP Gross Profit Margin


Year       Q1       Q2       Q3       Q4        FY
2017     66.9%    69.5%     70.8%    72.7%     70.2%
2018     67.1%    66.1%     66.4%    66.8%     66.6%
2019     54.3%    58.4%     61.4%    65.1%     60.5%
2020     63.9%    60.4%

Non-GAAP Net Profit Margin


Year       Q1       Q2       Q3       Q4        FY
2017      4.2%    11.2%    15.8%     18.1%     12.7%
2018      9.9%     8.7%    13.3%      9.6%     10.4%
2019    -12.8%    -3.8%    -0.6%     11.8%        0%
2020      9.0%     5.4%

Margins have generally been consistent other than in Q1-Q3 2019. This was because the revenues acquired in 2018 initially showed up as deferred revenue in 1H 2019 while acquired expenses went straight to the Income Statement. Margins improved over 4 quarters after the 2018 acquisitions. We can expect a similar trend after the 2020 acquisitions of Peak and Rollic.

Free Cash flow ($M)


Year       Q1       Q2       Q3       Q4        FY
2017      -7.0     35.9     32.4     23.3      84.7
2018      -5.3     38.9     37.3     86.0     156.8
2019      -3.5     93.8     59.8     89.3     239.3 
2020     -43.7    142.2

FCF Margin


Year       Q1       Q2       Q3       Q4        FY
2017      -3.6%    17.2%    14.4%    10.0%     9.8% 
2018      -2.6%    17.9%    16.0%    34.6%    17.3%
2019      -1.3%    30.6%    17.3%    22.1%    18.1%  
2020     -10.8%    31.5%  

This is where the company shines. The strong FCF generation will allow it to continue its roll-up strategy.

Average daily bookings per mobile DAU ($) has been growing steadily.


Year       Q1       Q2       Q3       Q4        
2017      0.107   0.109    0.113    0.113
2018      0.096   0.110    0.122    0.130
2019      0.170   0.188    0.202    0.223 
2020      0.216   0.248

Investment Thesis

The company has executed well in the past 2 years, with acquisitions and self-developed games contributing 40% growth rate and generating strong FCF. Going forward, its 2 latest acquisitions should bring rev growth to 50%, or at the very least, maintain its 40% trajectory. Margins will likely decline in the next 2 quarters but should recover after that.

Valuation

I don’t believe the company is getting much credit from the market currently at 6.4x ttm sales. Going forward, I believe that the company will at least benefit from the re-rating of the acquired revenues (Peak was purchased at less than 3x rev while Rollic was purchased at 2.25x rev.)

Ideally, the market recognizes the success of its turnaround and gives it a valuation in line with its 40% growth and FCF generation. Here is my ball-park valuation of the company:
TTM Rev = $1,605m. Using an undemanding 30% rev growth pa over the next 3 years and applying a 20% FCF margin, FCF in 3 years’ time is expected to be $705m. Applying a 30x multiple on FCF gives $21.15b value. Current market cap = $10.26b.

Risks

  • Integration of acquisitions don’t work out
  • Demand for their games fall off a cliff after Covid.
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While the company expects some of its revenue growth from existing games to taper, adding another $125m per quarter in revenue from the two acquisitions should bring it into 50% growth territory (or greater).

That should read “adding another $175m per quarter”

I held Zynga earlier this year but sold on the Apple news that it was eliminating IDFA from iOS (IDFA is Apple’s ID for advertising). A significant portion of Zynga revenues come from selling app downloads and advertising. IDFA is how they track it on iOS. They missed Wall Street estimates in August, and they addressed IDFA on that call.

Here is what they said about IDFA on the earnings call:

In terms of the second question, if you look at the second half of the year as it relates to acquiring players and also running the advertising network, obviously, there’s a lot of talk about IDFA and the impact to the overall business and also just overall trends inside the economy and what’s going to happen. Obviously, a lot of unknowns there.

And from our perspective, when we look at our business, our trends and how things are tracking, when we look into the second half, obviously, our advertising business is hitting our expectations. We communicated that we felt that it would be flat to slightly down. It’s seen a little bit of recovery here in the second half of Q2. But in terms of overall growth, I think it’s really going to start to accelerate when Rollic becomes part of the advertising network in Q4 when we see a sizable increase in MAUs in addition to a diversification of the demos and also regions that we can advertise into.

In terms of the actual specific impacts that IDFA will have on the acquisition or advertising CPMs and yields, I think it’s a little too early to tell what will happen there. I think there’s going to be put and takes. And I think long term, things will settle out. There’ll be new opportunities and new places to innovate.

At the same time that some traditional tools and tactics might start to lose their effectiveness. So it will be a little bit choppy here in the early stages. And as Apple rolls out some of its platform shifts, we also still have Android and other platforms that are continuing to operate in the context that we’re currently comfortable with. I would point out that in the case of Rollic, for example, the way that they acquire players does not rely on IDFA.
https://www.fool.com/earnings/call-transcripts/2020/08/06/zy…

No one knows the exact impact of these changes. Because of the pandemic, Apple extended the date when it’s eliminating IDFA to 2021. Zynga can still operate as they always have, for now.
https://www.forbes.com/sites/johnkoetsier/2020/09/03/idfa-st…

Anyone who sells app downloads advertising, including Facebook and Google will be severely impacted by this change. I sold Facebook a few weeks ago. I am getting out of any stock that I think will be impacted.

5 Likes

I held Zynga earlier this year but sold on the Apple news that it was eliminating IDFA from iOS

From what I understand, IDFA is not something that can be eliminated. IDFA is most commonly used by advertisers to measure the results of their marketing. It was previously opt-out (iPhone users had to turn it off) but now Apple is making it opt-in.

They missed Wall Street estimates in August,

I don’t track Wall Street estimates and to me, that is irrelevant to my thesis and how I invest. The company beat its own Q2 2020 guidance and that is more relevant to me.


                         Actuals   Guidance
Revenue                   $452       $430
GAAP Net Income (loss)   ($150)     ($160)
Bookings                  $518       $500   
Adj EBITDA                $70        $35

I bolded the relevant sections of the commentary you provided below.

In terms of the second question, if you look at the second half of the year as it relates to acquiring players and also running the advertising network, obviously, there’s a lot of talk about IDFA and the impact to the overall business and also just overall trends inside the economy and what’s going to happen. Obviously, a lot of unknowns there.

And from our perspective, when we look at our business, our trends and how things are tracking, when we look into the second half, obviously, our advertising business is hitting our expectations. We communicated that we felt that it would be flat to slightly down. It’s seen a little bit of recovery here in the second half of Q2. But in terms of overall growth, I think it’s really going to start to accelerate when Rollic becomes part of the advertising network in Q4 when we see a sizable increase in MAUs in addition to a diversification of the demos and also regions that we can advertise into.

In terms of the actual specific impacts that IDFA will have on the acquisition or advertising CPMs and yields, I think it’s a little too early to tell what will happen there. I think there’s going to be put and takes. And I think long term, things will settle out. There’ll be new opportunities and new places to innovate.

At the same time that some traditional tools and tactics might start to lose their effectiveness. So it will be a little bit choppy here in the early stages. And as Apple rolls out some of its platform shifts, we also still have Android and other platforms that are continuing to operate in the context that we’re currently comfortable with. I would point out that in the case of Rollic, for example, the way that they acquire players does not rely on IDFA.

There’s no talk of advertising being adversely impacted (yes it could be, but I’m not seeing it from the commentary you quoted). The company is unsure at this stage of the impact and even predicts growth when Rollic becomes part of the advertising network.

A significant portion of Zynga revenues come from selling app downloads and advertising.

In Q2 2020, “Advertising and others” was $63m or 14% of the total $452 rev. It was 17% in Q1 2020 and 27% in Q2 2019. It is clear that the reliance on advertising rev is getting lower and lower.

Even if all $63m of ad rev were to be impacted (very unlikely), the expected increase of $175m in new rev would more than make up for it.

5 Likes

Yes, StrugglingFool those are all valid points. Zynga just wasn’t for me. I would rather invest in a company that has more certainty on how it will grow revenue.

In my opinion, all App ecosystem businesses, Ones that monetize the app directly, are high risk. Apple and Google can make any change they want to the platform and destroy an entire business if they so choose.

I don’t track Wall Street estimates and to me, that is
irrelevant to my thesis and how I invest. The company beat
its own Q2 2020 guidance and that is more relevant to me.

Good morning, StrugglingFool.

Companies often understate their own guidance so that they can beat by a wider margin when reporting time comes around. Wall Street estimates, by contrast, are at least theoretically supposed to be independent and disinterested (yeah, I know… but that’s the theory at least). So, wouldn’t an independent estimate be more relevant?

Eric

1 Like

Strugglingfool, I just read your piece and I think it is really good. I agree, the EV/S ratio is way too low if the accelerated growth rate holds, and given the FCF margin profile. As well, with them recently becoming the largest mobile game owner in the US, you could see them eventually becoming the largest mobile game owner in the world. Given that mobile phones as a “gameset” have only really been around for 15 years, you could envision the mobile phone gaming industry being much much bigger than it is today. I am long ZYNGA and will add about 20% to my position.

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FWIW, I don’t invest in game companies because there is concentration AND time risk in the product portfolio. I’m speaking about the average game here. There will always be outliers that do great and last a long time or even start a franchise, but it is similar to film production or some investing styles: You place a lot of bets and hope the winners outpace the losers. I don’t like that game.

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