A Letter to Advertisers from Musk on His Purchase of $TWTR

Some truth in memes: November 29th is tomorrow, and then Elon will display all his pretty different colored checkmarks, what they will cost, what they will be used for, yada, yada:

I laughed out loud:

Twitter 2

Musk had better get to cancelling some free speech in China, before the CCP has words with him:

https://www.msn.com/en-us/news/world/twitter-grapples-with-chinese-spam-obscuring-news-of-protests/ar-AA14CBb1

SAN FRANCISCO — Twitter’s radically reduced anti-propaganda team grappled on Sunday with a flood of nuisance content in China that researchers said was aimed at reducing the flow of news about stunning widespread protests against coronavirus restrictions.

Numerous Chinese-language accounts, some dormant for months or years, came to life early Sunday and started spamming the service with links to escort services and other adult offerings alongside city names.

The result: For hours, anyone searching for posts from those cities and using the Chinese names for the locations would see pages and pages of useless tweets instead of information about the daring protests as they escalated to include calls for Communist Party leaders to resign.

:pushpin: Crypto firm BlockFi filed for Chapter 11 bankruptcy protection in the wake of FTX’s bankruptcy.

:pushpin: It’s the latest in a series of crypto bankruptcies, following FTX, Voyager and Celsius.

Distressed crypto firm BlockFi has filed for Chapter 11 bankruptcy protection in the United States Bankruptcy Court for the District of New Jersey following the implosion of putative acquirer FTX.

In the filing, the company indicated that it had more than 100,000 creditors, with liabilities and assets ranging from $1 billion to $10 billion.

In the filing, the company listed an outstanding $275 million loan to FTX US, the American arm of Sam Bankman-Fried’s now-bankrupt empire.

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Multiple top advertising agencies and media buyers told the Financial Times that nearly all of the big brands they represent have paused spending on the social media platform, citing alarm at Musk’s ad hoc approach to policing content and decision to axe many of its ad sales team.

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> Musk, meanwhile, has sought to personally call chief executives of some brands that have curbed advertising in order to berate them, according to one senior industry figure, leading others to instead reduce their spend to the bare minimum required so as to avoid further confrontation with the billionaire entrepreneur.

**

After several waves of job cuts and departures, Twitter’s ads business team has shrunk so much that many agencies no longer have any point of contact at the company and have received little to no communication in recent weeks, according to four industry insiders.

I always thought Jack Dorsey could have done more to monetize Twitter with video, just like youtube.

You got all these DJs and musicians over here on Twitter - or used to, many quit - and when the place a new song on Twitter, 99% of the time it is with a youtube address. Music video is coming back. (Shhh, don’t tell EmptyV.)

Anyway, here’s a content provider from youtube, with a twitter presence, trying to explain Musk’s hypocrisy to Musk.

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More than 5.4 million user records from Twitter have been published online, exposing everything from private phone numbers to email addresses.

The data, which was released for free on a popular hacking forum this month, was pilfered last December after hackers exploited an API vulnerability on the social media platform.

Although Twitter says the issue was patched in January after it was reported to the HackerOne bug bounty program, numerous threat actors were able to take advantage before the vulnerability was fixed.

Breton told Musk Twitter must comply with a list of rules, including doing away with an “arbitrary” approach to reinstating banned accounts, the FT reported. Twitter must also agree to an “extensive independent audit” by 2023.

Breton told Musk Twitter faces an EU-wide ban if it doesn’t comply with the law, the FT reported. Per the law, Twitter could also be fined up to 6% of its global turnover for any breaches.

Wait. What? Was this another Elon Musk Jedi Mind Trick?

Musk reportedly told Breton he thought the EU’s Digital Services Act was “very sensible” and should be applied globally.

“In my view, Twitter now is jumping to the front of the queue of the regulators,” Věra Jourová, the European Commission’s vice president for values and transparency, told POLITICO.

“Mr. Musk seems to want to attract a lot of attention,” she added when asked about the Commission’s stance on Twitter’s decision not to remove falsehoods related to the ongoing global pandemic. “I think he succeeded in attracting the attention of the regulators, also with a recent decision not to assess COVID-related disinformation.”

On Wednesday, Internal Market Commissioner Thierry Breton held a video call with the Twitter CEO to tell him his company was not ready for the bloc’s upcoming content moderation revamp, known as the Digital Services Act. They both agreed that the European Commission would conduct a stress test in early 2023 at the social media platform’s headquarters.

Two people I follow on Twitter were suspended today. Good guys, both of them, and now we don’t know why they were suspended by Fearless Leader Musk.

But I will say this unequivocally: I’ve never seen, not once, any offers or postings about photos of naked children.

One of the two suspended guys, Dean Baker, just had someone step in and tweet for him:

I don’t see all these new accounts Musk is yammering about. I do see an uptick in trolls, GQP types, Q Anon types, etc., but the offset is how many once highly retweeted posters are leaving Twitter consciously, or, who like Dean Baker, got banned for whatever mecurial reason is the hot button of the day with Lord Elon.

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This is all so very weird. I keep thinking that Elon is all about “free speech” for all.

Pete

I once wrote copy for Direct Mail Advertising. I also sold advertising, wrote and recorded the ads for my old radio show and a bigger show I produced. I know this like truth from my experience: you don’t drop your ad price to “Buy one, get one FREE,” unless you have an overabundance of free adspace on your broadcasts or in your publications.

This tells me Musk is in well over his head at Twitter. He needs to hire a CEO who can right this ship pronto.

Twitter, amid all of its chaos, is in the holiday spirit.

The platform is offering advertisers what execs described as uncommonly generous deals in an apparent effort to boost advertising spend before the end of the year, according to emails shared with Marketing Brew by two advertising agency executives. Meanwhile, many major advertisers, including Jeep, Mars, Kellogg, and Verizon, have stopped running ads on the platform entirely, according to the Washington Post.

Globally, Twitter is offering something called a “value add” to advertisers that reach a certain incremental spend limit, according to the email. This means that Twitter will offer additional impressions on behalf of the advertiser, depending on how much they spend. In some cases, Twitter is offering to match advertising spend on the platform.

  • Within the US, if an advertiser spends $200,000, they’ll get a 25% value add.
  • If they spend $350,000, they’ll receive a 50% value add.
  • If they spend $500,000, they’ll get a 100% value add, capped at $1 million per advertiser.

Now here’s the money shot paragraph from someone inside the ad biz:

A 100% value add is “absurdly high,” one of the agency execs told Marketing Brew. “I’d never expect to see even a 20% value add from anyone unless I was spending millions in an upfront deal.”

I know Goofyhoofy is an old radio vet, at radio stations many times larger than what I worked. In a major market such as Nashville, Knoxville, or Memphis, I don’t think one of his corporate stations would ever consider something like 100% value add. But then again, I never worked long at corporate and maybe didn’t have the right read?

Anybody else here ever work in or around advertising of old vs. advertising in the digital age?

Gonna be a long time before Musk wipes his good buddy Ye off the bottom of his shoes:

Disgraced rapper Kanye West saw his Twitter account suspended by Elon Musk on Thursday night after he shared a picture of a swastika interlaced with a Star of David.

The post came hours after an interview with conspiracy theorist Alex Jones. West sparked outrage by declaring his ‘love’ of Nazis and his admiration for Adolf Hitler.

Musk, who reinstated West’s banned Twitter account just last month after taking control of the company in October, on Thursday night decided the musician’s latest outburst on his social media platform was the final straw.

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This news from Twitter will be the top of the fold headline on Sunday papers…

The Captain

It’s going to be a crazy day on Shout TV and Shout Radio:

https://archive.ph/YxWxG

Elon Musk hyped the release of bombshell revelations Friday about Twitter’s controversial decision to restrict stories about Hunter Biden’s laptop on the platform, but the leak was a resounding flop with many right-wing pundits.

“We know the Dems in DC collude with the Dems in Palo Alto [Califonia]. Big Whop,” Gorka added.

Yawn. Musk needs another distraction. He’s worn this one down to a nub.

https://archive.ph/YxWxG

Responding to a user claiming the Twitter company emails were “a clear violation of the 1st Amendment,” the radio host fired back: “Err no, it’s not the DNC asking a private company to censor has nothing to do with the First Amendment.”

Likewise, New York Post columnist Miranda Devine—one of the first right-wing reporters to begin writing about the laptop—told Fox News host Tucker Carlson it wasn’t the “smoking gun we’d hoped for.”

Oh man, this is priceless, from one of the worst right wing outhouses supplying baseless conspiracies: Gab. Uses. Telegram. To communicate problems they have with Musk and Twitter. :joy:

$ROKU $NFLX or $AAPL will bid for this story to serialize as a documentary. This is nuts!

Far-right Twitter rival Gab went a step further by attacking Musk. “Elon dropped this total nothingburger Hunter Biden story, which revealed nothing new whatsoever beyond what we have all known for years now,” the company wrote on Telegram, “to distract from the fact that he suspended the biggest cultural superstar of a generation for going on a podcast to say he loves everyone.”

Lindy Li on Twitter this morning:

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As a regular on Twitter, I feel hate speech in my feed has gone up by a factor of 10x. Hell, Musk just kicked Ye off Twitter - again. (Speaking of which, when Alex Jones is the voice of reason in an interview, you know Ye has completely eviscerated his brand and his music will live no more.)

It was just a week ago when Elon Musk claimed “hate speech impressions” on platform had fallen by one-third since his $44 billion takeover; however, multiple research groups found that the use of racial, homophobic, and anti-Semitic slurs drastically increased during that period.

The Center for Countering Digital Hate used the Brandwatch analytics tool to analyze changes in Twitter hate speech. According to the New York Times, the London non-profit determined that prior to Musk’s acquisition, there was a daily average of 1,282 tweets that contained slurs against Black people. That number has reportedly jumped to nearly 3,900 in the weeks since Musk purchased the company.

CCDH also found that hateful tweets against gay men increased about 60 percent under Musk’s leadership, going from an average of 2,506 to 3,964 a day. Messages that included transgender slurs also jumped by 62 percent, going from 3,159 to 5,117 tweets a day.

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