Just noticed we ended over 300 for the first time, breaking a long standing ceiling.
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Over 300 at closing, and it hit a 305+ interday peak, and nice to see it;s also up after hours. Nice to see some signs of positivity in today’s world… Maybe a new foot, it seemed 150 has ben the floor for a long time… Now if they’d bump up the dividends a bit more, pay for that new WiFi setup! 
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Methinks you already receive plenty dividend income from AAPL stock from your roughly 1000 bagger. 
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Always room for more! LTBH, for sure, since '93…
And today, yet another all time high, closing in @ 311 just now… We call it irrational exuberance, but interesting on a Friday before a Holiday weekend, more beer n hotdogs!
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I wonder at what point - or if - we might get a stock split. We’ve only had four since the IPO:
Apple’s stock has split five times since the company went public. The stock split on
- a 4-for-1 basis on August 28, 2020
- a 7-for-1 basis on June 9, 2014, and
- a 2-for-1 basis on February 28, 2005, June 21, 2000, and June 16, 1987.
So, it was 6 years between the last two - 2014 and 2020, and we’re now 6 years past that one. So, I say if it stays above 300 for at least 6 months, we have at least a 3-for-1 split.
( Yes, in theory, splits don’t matter, but somewhat irrationally, I think in practice they ultimately do. YMMV. )
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Technically* the share price - not split adjusted = has been higher than 300 before some splits. Grabbed from Google:
Before each of its five historical stock splits, Apple Inc. (AAPL) traded at the following per-share values:
-
June 16, 1987 (2-for-1): \(\$79.75\)
-
June 21, 2000 (2-for-1): \(\$122.00\)
-
February 28, 2005 (2-for-1): \(\$85.00\)
-
June 9, 2014 (7-for-1): \(\$645.57*\)*
*(Yeah, I know. Just having a bit of fun.)
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Made me look, I bought in two batches, '93 @23.50, and again in '96 @29, so yes, indeed, a 1000 bagger, I had taken estate money, mis-invested in funds that I was frittering away the principal, but too busy to realize until one evening at a Mac User Group meeting, I was chatting with Roger an old timer Apple guru, he suggested I buy some AAPL… Roger is long gone, as is the User Group, but his words made a large impression for me… In this days, MUGs like ours helped new users sort out problems, there was also a PC User Group back then, too, pretty sure they’ve faded away, too. San Francisco Computer Faire, then MacWorld Expo were a kick, wander around. meet developers, see new hardware, software… Good times..
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Once or twice a year I pop up just to say hi, and we are on our way to $350.00. Patience grasshopper. Given myself another 3-5 years tops, and then I’m selling out totally(tax man will have a field day) that is if I don’t pop off first. See you at Christmastime. 
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Well, 315 today, anyone’s guess as far as tomorrow… Hanging on as well…
I’ve had a loose theory about psychological market barriers in AAPL for a long time, but more times than not, if I trade on the idea, I get it wrong (particularly with options).
Most of the barriers are at multiples of 10, but multiples of 100 are really strong barriers. I figure every 10 is a minor barrier, every 20 is a major barrier, every 30-40 is a major-major barrier, 100 is a super barrier. And so on.
So, my thought is that if AAPL crosses a major barrier and stays there a few days, it’ll cross the next minor barrier very soon. If not, it’ll retreat below the major barrier for maybe a quarter and test another major barrier going down.
Like I said, though, I more-often-than-not get it wrong for short term investments like some options. So, I figured if AAPL finally crossed 300, it’d shoot past 310 – which seems to have happened – and then maybe test or cross above 320 by the end of May – which didn’t happen.
I didn’t trade on it. Like I said, I’m wrong more often than not, so I’ve come to mistrust the idea.
Regardless, at this point, I’m guessing either well over 320 by the end of the summer, or a bit under 300 for a breather for Fall quarter.
Don’t take any of this as advice. I’m just putting my guesses out there.
-awlabrador
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I learned long ago, luckily not by actual trades, but just observing, that as we’ve seen AAPL climb, we’ve seen it also fall on good news, such as record breaking quarterly results, but then recovers, lays flat for a time before settling in, of the next roll of the dice. We held quite a while at 250 before the next plateau at 300, so it’s been interesting to see this 310-320 are we’re in now.. Analysts, or most don’t seem to get it right either…
Now that we’re moving past the Tim Cook era, it will be interesting to see how it continues, still a solid team, I suspect the gains will continue, but we may rest for a bit…
In the end it’s all a guessing game, glad I climbed aboard ages ago…
Looked around a while back and realized how many Apples & Macs I’d had over the years, as well as how pricey those early products were, ImageWriter, LaserWriter, they didn’t give 'em away, some I used either a Student or Corporate discounts when buying, but many were just straight up purchases.. Now I’m looking around on where to donate/dispose of some, maybe regain some garage storage space! Airports the latest vicim of progress..