The movie used a lot of race footage from the previous season. The cars were not rolling billboards then.
“Plan Steve to make baseball team owners even richer” takes several cues from racing. Currently, many team uniforms now have advertising on them. The Detroit Tigers have a “Meijer” patch on their sleeve. One of the teams in Texas shills for Occidental Petroleum. The Nationals, that beat up on the Tigers last night, promote AARP. And they no longer wait for the end of the inning to place ads. Now, during play, they shrink the picture of the game down to an inset, while most of the screen is taken over by advertising.
“Plan Steve” goes farther, where team owners require players to bring sponsors with them. Then every time each player comes to bat, we hear an ad for that player’s sponsor. Every time a pitcher starts an inning, we hear an ad from that pitcher’s sponsor. Team managers will be pressured to use the players with the best sponsors, so the team owner pockets more ad revenue.
Steve…it’s easy to shift the brain into “MBA mode”