…cost money, and that hurts profits.
NBC Plans to Stop Programming Shows In the 10PM Slot
As reported by the Wall Street Journal, the broadcaster is currently having discussions to stop programming for the 10 p.m. to 11 p.m. EST slot and would subsequently give that hour over to local TV stations. The discussions are preliminary and no official decisions have been made. According to one source, it is entirely possible that NBC will continue its programming for 10 p.m. and the matter has not been officially discussed with its affiliate board, ie. the group that represents NBC’s station partners.
Foregoing the 10 p.m. slot would be a cost-cutting move for NBC since broadcast ratings have continued to decline as other companies, NBC Universal and parent company Comcast among them, continue to broaden their streaming horizons. This would save nearly seven hours per week for NBC, effectively saving the network tens of millions of dollars.
For those who haven’t noticed, prime time TV is increasingly overrun with insipid singing and dancing shows. Several weeks ago, CBS cancelled the reboot “Magnum PI” in spite of decent ratings. The network’s explanation of the cancellation implied reasons of cost. Therefore, the MBAa at the network calculated that another show, with mediocre ratings, but drastically lower production costs, would be more profitable.
Why Was ‘Magnum P.I.’ Canceled? CBS Boss Explains
The reboot, starring Jay Hernandez, is one of the few network dramas to feature a Latino lead. Its cancellation was reportedly due to licensing fee disagreements between CBS and Universal Television, per Deadline. Despite the show’s popularity (it ranked No. 9 out of CBS’s 14 network dramas, per TVLine), CBS and Universal Television reportedly could not reach an agreement.
Universal and CBS’s other shows, the FBI franchise and The Equalizer, were renewed. As were CSI: Vegas and S.W.A.T., which had less viewership than Magnum P.I. Kahl said the licensing disagreement was one of the contributing factors behind the cancellation.
Now, “Magnum” has been picked up by NBC, for two seasons of 10 eps each, which is probably a new low ep count for a “season”. Of course, if NBC follows through on cutting it’s prime time schedule, that will be the end of “Magnum” again, for reasons of cost, because another insipid singing and dancing show will have a better bottom line. The networks wonder why their ratings are falling, when they offer schlock product.
Steve…has reached a lifetime low of interest in new production network programming: zero. Are the MBAs happy now?
data…data…data: 146 rated prime time shows for 2021-22. “Magnum” was #24.