Bit of overthinking. Alteryx has enormous margins and once you start using the software (if they can get you to do one cool project, just one) you keep using it with an ARR of 130 or more in general and more than 140 in Fortune 2000.
Alteryx has a sales process that they have “perfected” more or less. The process, and it is spoken about on the calls, even with enormous enterprises, starts with getting 2 or 3 seats into an organization, and within 45 days or so it starts expanding, and expanding rapidly. The land, they expand.
Once they expand to 15 to 20 users Server is usually acquired in the firm. Their other two major products are sometimes even bought up front now. So Alteryx is not just relying on their primary sales pitch, but that is their primary sales pitch.
Thus, if a 2 week trial is not enough to get you going, Alteryx is instead saying try it, 2 hours of free training once you bring us a possible business use, and try it for cheap.
Seems like a very good sales methodology to me for a product that is so contagious once in the door.
The product is not cheap though, $5k a seat. I wanted to learn how to use it. Perhaps try a new gig or sideline. But at $5k a seat, unless I figure something out upfront, I will not be learning or trying Alteryx. However, on the cheap, with 2 hours of training (but only for serious candidates - as Alteryx is requiring you have a real business case for the 2 hours of training) - sounds like a stellar sales tool in the context of what makes Alteryx kick.
Tinker