AMBA: ASER Introduces Next Gen Axon Body Camera…

"TASER Introduces Next Generation Axon Body 2 Camera with Unlimited HD
Eliminates Budget Concerns and Unpredictability By Offering Unlimited HD Storage Pricing on
SEATTLE, Oct. 23, 2015 /PRNewswire/ – TASER International, Inc. (NASDAQ: TASR), the global leader in body-worn camera and evidence management technology, today announced its new Axon Body 2 camera for $399 with unlimited HD storage included in the Unlimited pricing tier for $79 per month. Agencies can now capture great HD video evidence without worrying about the cost. TASER anticipates availability for shipment and trials in Q4 2015.

“The big challenge with HD video has been the significant increase in cost of storage - typically 5x the cost of standard definition,” said Rick Smith, CEO and Founder of TASER. “Because of the scale of our platform and our ability to drive down costs, we are now able to make unlimited HD video plans available to our customers at the same cost as standard definition, something unprecedented in our industry.”

The Axon Body 2 camera is part of the growing Axon platform that connects cloud, mobile and wearable technologies to give police agencies a true end-to-end solution. Axon Body 2 takes the powerful simplicity of its predecessor to the next level with a single-unit design equipped with even greater capabilities like unlimited HD video and industry-leading security enhancements.

TASER built Axon Body 2 on an Ambarella (AMBA) HD camera System-On-Chip (SoC). Ambarella is a market leader in wearable, sports, flying, automotive and IP security camera SoCs.

“Ambarella is thrilled to partner with TASER to deliver this state-of-the-art on-officer video camera design,” said Fermi Wang, CEO of Ambarella. “We look forward to partnering with TASER on future products.”

TASER will be showcasing Axon Body 2 at this year’s International Association of Chiefs of Police annual conference in Chicago, IL. Visit booth #5038 to experience the latest in body-worn video technology.

Axon Body 2 Features & Benefits

Retina HD Video: The industry’s best low-light video now records in HD.
Full-Shift Battery: 12+ hours
Pre-Event Buffer: Capture up to 2 minutes before an event.
Wireless Activation: Axon Signal turns the camera on with lightbar and other sensor activation.
Mobile App: Stream, tag, and replay videos right on your phone with Axon View.
Optional Mute: Ability to disable audio in the field to support dual party consent.
In-Field Tagging: Officers can add a marker to important points in their video.
Unmatched Durability: Built to withstand extreme weather and brutal conditions.
Dock and Walk Workflow: Evidence uploads automatically while recharging.
Advanced Security: Evidence is encrypted on the camera to protect data at all times.
RapidLock Mounts: Versatile mounts keep the camera steady during tough situations.
To learn more about Axon Body 2 visit:

There have been several studies conducted recently on the positive effects body-worn cameras can have on a police force and community. These studies include a year-long University of South Florida study conducted at the Orlando Police Department that showed a 53% reduction in use of force and 65% drop in civilian complaints when the Axon body cameras were in use. The San Diego Police Department also released a report showing the use of Axon body-worn cameras resulted in a 41% drop in complaints, 60% drop in total allegations and a 47% decline in “personal body” force by officers. In a study by Arizona State University, the Mesa Police Department’s use of Axon cameras revealed a 48% reduction in citizen complaints against camera officers for misconduct during the study period, and a 75% decline in use of force complaints.


This is really important news to me.

Taser with its police body cams and evidence storage system looks to have a huge business opportunity with a real moat.

I was seeing this as a competitor to both Ambarella and Aviglon and was considering taking a position in Taser. Now it has AMBA inside 1) I don’t have to and 2) it gives the AMBA play even more merit.