Thanks, though Iâm not entirely sure what the point is that youâre making?
Iâve been following NVIDIA closely for 25 years now since the days of TNT2, Iâm aware of what they do and how they do it, but I appreciate you sharing the information you have. Iâve even had one of their engineering managers reach out to try to recruit me for one of their AI teams. I am quite âdeepâ into this stuff.
Since youâre replying to my comment âworst market for PC salesâ, did you know that NVIDIA have been struggling to shift their glut of 2020 inventory for almost 3 years now?
Or that their latest products (e.g. 4060 ti) perform worse than the equivalent inventory (3060 ti) from 3 years ago, for the same price? (I believe such a situation is almost unheard of, in the history of GPUs)
How are they going to sell this junk? Only an idiot would buy their current products.
Hereâs a particular problem that is a well known and major topic of discussion among the gaming community currently:
Current generation consoles provide 16GB of graphics memory (in a full system) for around $500. And major games are often designed to suit consoles, then adapted for PC.
This is important because games sometimes donât work quite right (or have to have quality settings turned well down) if they are designed for 16GB graphics memory, but only 8GB or 12GB is available.
However, NVIDIA doesnât have even a single graphics card on the market for under $1100 with 16GB of ram. Thatâs not even the full system either! Compared to the $500 all-in-one consoles - thatâs just the graphics card bit! You need another $800 of PC in addition, just to make use of it.
EDIT: and to make things worse, NVIDIAâs âawesome new featuresâ like Ray-tracing and DLSS, meant to improve image quality or framerate, require extra graphics memory. Compounding the ânot enough graphics memoryâ problem. So people canât actually use those supposedly wonderful features on the current generation of cards with the current generation of games. Itâs a joke/nightmare, depending on whether you just bought a card.
Both of NVIDIAâs competitors (AMD, Intel) do have 16GB + cards for under $1000 with competitive performance for the non-memory side of things.
Intel has one at $349 (ARC 770) and is currently cutting prices further to grow their market share. AMD is currently selling a range of cards 16GB+ under $1000 (7900XT, 6900XT, 6800XT).
To the gaming community, NVIDIAâs current offerings are a complete joke! Many are boycotting ângreediaâ.
As an enthusiastic gamer with money in my pocket to spend, who has an actual use for a high-end GPU (virtual reality for fun, AI research) there is nothing that would make me buy any card that NVIDIA offer right now unless I had some specific use case justifying $1200 for the 4080. But for AI stuff I can just rent in the cloud cheaply by the hour anyway, or run it on a CPU if I have to.
Take a look at /r/hardware: a technology subreddit for computer hardware news, reviews and discussion. and count the nvidia product reviews that have phrases like âdonât buy!â or âa waste of sand!â. The company is âtroubledâ and itâs all down to pushing margins to the absolute limit.
Either the margins collapse, or the market share does, and neither will do the companyâs accounts any favours in the next year or two. Intel are about to launch a new high-end card (Battlemage) and hopefully it will drive prices down significantly.
As for AI spend, a lot of business people are going to figure out 10,000 x GPUs donât come cheap and arenât actually that useful for a lot of things, unless you really need to train a whole new model just for you and canât fine-tune an existing one. Even so, why not just use the cloud?