I have been sitting on the sidelines for AppLovin. Fundamentals all look great in the rear view mirror. But accelerating growth for their mobile service is slowing. The catalyst for reacceleration seems to be the new analogous web service. Of course they can cross sell their existing mobile development customers but these guys are not likely developing web software, are they? Why will the existing mobile e-commerce advertisers use the new APPS web service? We know the model is working for mobile. What is the basis for the confidence in the new web service? Why are folks so confident it will succeed? Help me as I am a little out of my knowledge zone here.
-zane