Disney is an entertainment company. Entertainment is optional. Therefore, entertainment is cyclical. It goes up, it comes down, generally in sync with the general economy. They went down with the Covid shutdowns. People couldn’t go to the parks or movie theaters. So two major sources of income got hit. Things got better as the parks re-opened and people starting going to the movies again. They also got slightly lucky with their timing of Disney+ coming out just before the pandemic hit. That was one revenue source that didn’t get interrupted, and probably increased faster than expectations.
Right now, Disney has about 164 million Disney+ subscribers. Guessing that they average about $8 a month for the subscription, that gives them $15 billion in revenue from there. Looking at a bit of history, pre-pandemic and pre-D+, they did about $70 billion. Adding those two, gives a run rate of $85 billion today as a benchmark. As of the most recent reported result (9/30/22), their trailing 12 months is at about $82 billion. The 12/31/22 numbers should be out very soon, and they almost certainly will be pushing 90 billion in TTM revenue.
So the company is doing OK for now. They definitely lost some business during 2020 and 2021. 2022 showed really good recovery from the pandemic. And they’ve ousted their underperforming CEO, bringing his predecessor back. That should improve things further.
On the down side, we do have a potential recession looming in 2023. If that comes about, it will almost certainly cut into revenue from Parks. Cheaper and/or shorter vacations will be in order. Movies could be hurt, as folks put off seeing new films until they are at cheaper venues or come out on D+. But D+ is likely to be pretty sticky, if not growing. If you can’t afford to see the latest movie, subscribe to D+ instead and let the whole family see a bunch of movies for less than the price of a single theater ticket.
Then there’s the upper income strata. Folks there are basically unaffected by recession. Yes, they make less, but still way more than they need. They will continue to visit parks and movie theaters, and might even take the grandkids along more often if the parents cut back.
Disney certainly isn’t over. They may have a slightly rough patch ahead, facing both recession and rebuilding from a failed CEO. Longer term, I think they are going to be fine. If you’re investing for the next 6 months, Disney might not be a great choice. If you’re investing for the next decade or two, this is likely a time for bargain hunting.
–Peter