https://insideevs.com/news/779222/byd-europe-double-dealer-network/
BYD Europe’s regional director confirmed the company’s on-track progress to hitting 1,000 “points of sale” in Europe by the end of this year. But that’s just the tip of the iceberg. By next year, it plans to at least double that figure.
BYD is likely feeling pretty proud of itself right now. It sold a whopping 120,000 cars in Europe throughout Q3. That might not seem like much compared to other major brands, but keep in mind that BYD sold just under 30,000 over the same time period last year. Being up 400% year-over-year is impressive.
The localization plan is the interesting part of BYD’s siege on Europe. Its first Western manufacturing plant is being set up in Hungary, with a second planned for Turkey and a third under consideration; Spain is currently a top contender. Needless to say, one factory is testing the waters. Two is a plan. Three? That could be a conquest in the making.
Its next tactic will be growing its dealer network. Localizing its brand means building a network of local suppliers, service capacity and regional partners. That’s how BYD will transition from becoming a fast-growing outsider to a European fixture.