BYD was really going after Europeans’ hearts by sponsoring the Euros, a massive football (soccer) tournament in Europe that is similar to the World Cup and goes well beyond the normal football fanbase.
I assume the above is entered as an advertising expense on it financial statements.
BYD has been on the European market for just two years, since 2022, and now has a network of 270 stores across the continent where you can buy its vehicles, with 8 models on offer in total. “Looking ahead to 2025, BYD plans to introduce additional groundbreaking models, further diversifying its product portfolio and solidifying its presence in the region.”
BYD has also just entered Estonia. The first two BYD stores have opened there and four different BYD vehicle models can be ordered. Those models are the BYD Seal, Song Plus EV, Song Plus DM-i, and Dolphin.