“The Western markets did not democratize EVs. They gentrified EVs,” said Bill Russo, the founder of the Automobility Ltd. consultancy in Shanghai. “And when you gentrify, you limit the size of the market.
Inside a huge garage in an industrial area west of Detroit, a company called Caresoft Global tore apart and reassembled a bright green Seagull that its China office purchased and shipped to the U.S.
Company President Terry Woychowski, a former chief engineer on General Motors’ big pickup trucks, said the car is a “clarion call” for the U.S. auto industry, which is years behind China in designing low-cost EVs.
After the teardown, Woychowski, who has been in the auto business for 45 years, said he was left wondering if U.S. automakers can adjust. “Things will have to change in some radical ways in order to be able to compete,” he said.
There’s no single miracle that explains how BYD can manufacture the Seagull for so little. Instead, Woychowski said the entire car, which can go 252 miles (405 kilometers) per charge, is “an exercise in efficiency.”
Higher U.S. labor costs are a part of the equation. BYD can keep costs down because of its expertise in making batteries – largely for consumer products – that use lithium iron phosphate chemistry. They cost less but have lower range than most current lithium-ion batteries.
the Seagull that Caresoft tested weighs 2,734 pounds (1,240 kilograms), about 900 pounds less than a Chevrolet Bolt, a slightly larger electric vehicle made by GM.
So Detroit needs to quickly re-learn a lot of design and engineering to keep up while shedding practices from a century of building vehicles. The trick will be determining which procedures to keep for safety and quality, and which to jettison because they aren’t needed, he said.
Even with its minimalist design, the Seagull still has a quality feel.
While the acceleration isn’t head-snapping like other EVs, the Seagull is peppy and would have no problems entering a freeway in heavy traffic. Woychowski says its top speed is limited to 81 mph, (130 kilometers per hour).
BYD would have to modify its cars to meet U.S. safety standards, which are more stringent than in China. Woychowski says Caresoft hasn’t done crash tests, but he estimated that would add $2,000 to the Seagull’s cost.
Would the predicted 100% tariff be applicable to Chinese EVs made & exported from Mexico or Hungary BYD factories? The proposed tariff seems to be a short term breathing space for US auto manufacturers.Especially if BYD decides to build a factory within the USA.