CELH - Insider Sales

03/05/2024 (MT Newswires) – Tony Guilfoyle, Chief Commercial Officer, on March 01, 2024, sold 24,357 shares in Celsius Holdings ( CELH ) for $1,942,471. Following the Form 4 filing with the SEC, Guilfoyle has control over a total of 81,794 shares of the company, with 81,794 shares held directly.

03/05/2024 (MT Newswires) – Jarrod Langhans, Chief Financial Officer, on March 01, 2024, sold 5,500 shares in Celsius Holdings ( CELH ) for $470,855. Following the Form 4 filing with the SEC, Langhans has control over a total of 87,749 shares of the company, with 87,749 shares held directly.

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Tony Guilfoyle’s sale seemed a bit large to me, so I was wondering if he’s getting ready to retire. Not so. Too young likely. Perhaps getting ready to buy something big or prepare for a divorce settlement. Hopefully not the latter.

Rob
He is no fool who gives what he cannot keep to gain what he cannot lose.

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There are many reasons someone would sell part of their stake in a company, most of which we will never be able to materially appreciate unless they publicly disclose them. The exception might be something like the DeSantis family and Celsius which Saul described in a previous post.

I am much more interested in insider buying, because there is only good reason for that.

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You can see who sold what by visiting insider trading report websites. I use this one.

It updates every day. You can enter a ticker. When you enter CELH you see plenty of sales. Like Saul pointed out, members of the DeSantis family have been unloading regularly. As a percentage of their holdings, not that much. A few others sold fewer shares but they represented a larger portion of their overall holdings. It makes sense after such a quick run that they might want to cash in a little. They worked hard for the company, and will probably be given more options going forward.

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