Did Marc Gurman's M4 across the Mac line pop the stock today?

The company, which released its first Macs with M3 chips five months ago, is already nearing production of the next generation — the M4 processor — according to people with knowledge of the matter. The new chip will come in at least three main varieties, and Apple is looking to update every Mac model with it, said the people, who asked not to be identified because the plans haven’t been announced.

The new Macs are underway at a critical time. After peaking in 2022, Mac sales fell 27% in the last fiscal year, which ended in September. In the holiday period, revenue from the computer line was flat. Apple attempted to breathe new life into the Mac business with an M3-focused launch event last October, but those chips didn’t bring major performance improvements over the M2 from the prior year.

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About dang time! The M4 can’t come soon enough IMHO. I really want it to live up to the hype. And hopefully Apple isn’t stingy about rolling it out to all their hardware ASAP!

I have an M2 MacBook Air and a Mini and still can’t get over how freaking fast they are compared to my old Intel MacBook Pro Mini. I won’t be upgrading anytime soon, but I am so happy for everyone who will be. I am sure these are going to be awesome machines.

Heck, I just have a Macbook Pro with an M1 chip and it does the job for me. Not running games on it. The most heavy duty stuff is watching videos on youtube.

He is no fool who gives what he cannot keep to gain what he cannot lose.

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