Dutch Bros chart analysis #BROS

I was recently reviewing the 100 charts of great stocks in the Bill O’Neil book and realized how many of them were related to consumers (HD, Price co, Costco, Walmart, Americal Online, Dell, Yahoo, Schwab, Ebay, Deckers, Apple, Google, Priceline. Also food, think McDonalds, Coke, Hanson Natural (Monster). Surprisingly not in the list: Starbux, Chipotle, Cracker Barrel (Peter Lynch).

So I started looking through my list of IPOs I am watching and came across two of interest, Dutch Bros and CAVA. I will present Dutch Bros today.

Long-term potential: I have no illusions this will be the “next Starbucks” They specialize in drive-through high-energy coffee drinks, which is a much smaller market. SBUX market cap = $103B. Bros Market Cap = $5.6B. If BROS can become 1/10th of SBUX you are a double to $10B.
The chart below is a daily chart. It had formed a cup with handle base that is 47 weeks long and reached a depth of 35% (off the high on the left of the base). 35% is about the max acceptable unless there is a coinciding market sell off. In my opinion, the handle is flawed as it went almost down to the bottom of the cup, though its buy point is properly above the 50% point of the base. I prefer to look at the handle as a base in and of itself and will address it that way.

Around Jan, 2024, we see a heavy volume (red bar) sell off just as this base is starting down the left side. We like that as it gets rid of weak holders (so that can’t sell later and mess us up), but we prefer to se that near the bottom of the base.

We really want to see institutional accumulation as the right side of the base builds, and we see a good amount of that. The tall blue bars show much higher than average daily volume on up days (I highlighted in green boxes). A few days before the breakout into the blue-box buy area, a little flag was form on low volume. They were down days, but very small prices changes, so no real selling. Then, the day before the breakout we see a big volume up day (73% higher than average vol). On the breakout day it was 107% higher volume. The price really surged and was near the top of the 5% safe-buy range, so you had to be watching in the morning. The day before could have justifiably been used as an early entry coming off that little flag. It did have power move above the 50dma, early, but it probably was not good enough to make me nibble had I been watching.
I did not buy until today, where you see that green line. I also started with a smaller amount than usual, as I will explain.

So, after the strong first day breakout, it consolidated in a high flag and soon broke out of that. If you had bought a full position early in the breakout, you might justify adding 10% here (but you don’t ever want to overwhelm your cost basis). Unfortunately that day after that there was a VERY big volume sell-off, I did not try to see why. However, the fall did not take the stock below the 21dma, much less the buy point. It continued to edge downward and then had a little bounce off the 21dma. So today, when looking through my IPO list for possible high-potential stocks, I found this. The big sell off day makes me want to start small, in case that is a sign of failure coming.

Moving average lines are “proper”, the green 21dma is above the red 50dma, which is above the black 200dma.

Next, the weekly chart…
Clearly this is a new IPO and it started hot in late 2021 and got slaughtered by increasing interest rates. This is good for me as it gave the stock a chance to prove earnings without skyrocketing out of a buy range.

It looks like it has bottomed in late 2023 (as part of this cup/handle base). You can see the tall blue (weekly) up bars that formed before the breakout, very positive action. That green line with the tic-marks represents EPS growth rates. When going up, EPS is increasing. You can see it just flattened a bit, which is a yellow flag that EPS growth rates might be slowing (but we need more data).

The RS is 69, which is not nearly as good as I would like. It was a little higher on breakout day, but not super-strong.

Here are some growth numbers…
EPS and Sales were great in 2023, but estimates for 2024 are lower. Sales will still be good, but EPS will have meager growth. That is a worry unless they start beating.

The number of funds owning the stock is low, but that means there is lots of room for growth in that number. Those are the guys that make the stock go up or down, not me and you.


So, what do you think. Do you analyze this differently? Would you buy now?



Okay, so let me give BROS a run, it has some data to work with. Let me also give a disclaimer that you stated you were looking at more longer term and while I do have longer-term portfolio, I am more focused on shorter term verticals (typically 45 DTE that are sold anywhere from 7-30 days in). Therefore, my perspective always leans shorter term. As well as I do look at basic fundamentals, mainly those similar to CANSLIM.

While my first glance is usually a 6 month candlestick in Stockcharts, let me show a 3 year daily with some fundamentals, yes I use this chart as a screener.

I put this chart up as I use it to glance at earnings, which CANSLIM emphasizes. They kinda suck. Yes, it’s technically beat it’s earnings everytime, but there’s only small earnings growth overall. Do note-NEXT EARNINGS are in 8 days.

Looking at a standard simple daily 6 month chart, there is nothing exciting about this chart. PPO, RSI and price are in synch and ema’s concurring in sequential layering up. Of note, volume is slightly increased.

Pulling it out to two years get’s more interesting.

There’s actually a reasonable down channel with a recent potential breakout or false breakout. The potential false breakout turn down started a few days ago but still could be related to the overall market turn, especially today. Note (graph not attached) the 3 yr weekly chart shows a similar channel with potential breakout.

Looking at the stock in more profile, it’s notable that it has some general accumulation (in association with the modest increase in volume) despite the Industry Group (US Restaurant & Bar) having weak strength relative to the SPY. In addition, there was an increase in the relative strength compared to Group and SPY up until the last few days. I posted it compared to SBUX out of curiosity and shows a strong increase relative to SBUX, flattening in the last couple days.

So, overall, interesting as it is changing character but not enough to make me want to take a bite but I will stick it on a level 1 watchlist to see if it changes. There’s too many other candidates out there to focus on just a few hoping they will break, but it’s worth watching for confirmation and direction. It’s always hard to to judge when the whole market is having a hiccup how much of the downturn is individual or group, but that is a very large bearish belt-hold Marabozu candlestick from today and I would want a true reversal candle before I put money down.

It’s interesting but not definitive from my perspective. I’m actually a little surprised that it popped up on your CANSLIM radar. I’m curious what others think.


PS Gave my SIL some cash to try his hands at stocks in 2022, he bought some BROS. I did also, but played short term moves and then got totally out with a little green. He’s still sitting on it. I’ll have to show him the charts, although, think he has lost interest after his initial dipping his toe in the water.

For the sake of discussion, since this ticker was brought up for discussion:

Followup on BROS shows a couple interesting details, just FYI.

Glanced back at BROS and noticed a piercing candle, bullish. It opened below the prior candle and closed greater than 50% of the body. It suggests that there is a change in momentum and that it may go higher. Like all candlesticks, it is NOT absolute, but suggests. Again, just as a comment and not a prediction, but should it gap up and close higher tomorrow, then that is a bullish pattern of an island cluster reversal. Just pointing out a couple TA details and am curious how it will play out. Regardless, wouldn’t expect much more than an increase to areas of resistance and support at just over 34 or just over 35.

As an added point, I previously mentioned the weekly chart showed that it had broken a down channel similar to the daily. It closed this last week with a wick hitting resistance. Bounce off of support? Time will tell.


Am I personally buying BROS? Nope, not at this point, the potential TA targets are too shallow for the effort.

Happy hunting,

PS Trying to generate a little activity here. Would sincerely love to hear any other comments or thoughts or have other charts brought up if there is any interest.

Beating a bit of a dead horse…

Gap closure without a gap up so no island cluster. A bearish engulfing candle. However, candles and their strength need to be be interpreted in their setting. While this is technically with stacked EMA’s and could be called an uptrend, which is where bearish engulfing candles occur, the strength of the signal in a pullback is soft.

Anybody got an interesting stock to discuss?


I don’t disagree. I mostly prefer stocks with a good uptrend, but I am also becoming a little biased to restaurant chains and their potentials. BROS had a bad period of over expansion, but they have corrected that. It also looks like this base is part of a bottoming process (the base just before it did not blast off) The EPS growth is expected to be low, so that is a big yellow flag, but sales growth is pretty strong as are the overall IBD rankings.


I like the upward inflection in EPS as shown in the previous weekly chart, that often happens before a stock takes off.

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Puddin have you looked at SMCI using Marketsurge? What did you think of it?



Brave of you to make a pitch for BROS. Let me take the opposite tact and rate it AVOID on purely technical grounds grounds.

Here is a 1-year, weekly chart scaled in percentage with RSP (the green line) used as a benchmark.

Yeah, BROS offered some possible trading gains, though not as much as simply owing the broad market, and not even as much gain --on a B&H basis-- as just buying a T-bill. So, to buy it now --if ever-- is to make a bet that --somehow-- the company will perform better in the future.

How likely is that? I’d argue not likely at all, given current geo-political events and the distressed state of the US economy. In other words, to buy BROS is to make a highly speculative, scantily evidenced bet instead of a sound, Ben Graham-style investment.