Like many if not most of SaaS businesses, Everbridge is not the Gorilla type but the King type, high switching costs but little or no network effect – each customer is an island – unlike things like FAX where every user has to be on the same page and the more users the more valuable the network. So I went looking for what the market says about Everbridge.
The competition
Discover VictorOps: The DevOps Alternative to Everbridge
https://victorops.com/victorops-vs-everbridge
VictorOps says that Everbridge is the gold standard!
The stock market
ETF.COM INSIGHT
Everbridge, Inc. is a company in the U.S. stock market and it is a holding in 40 U.S.-traded ETFs. EVBG has around 1.8M shares in the U.S. ETF market. The largest ETF holder of EVBG is the iShares Russell 2000 ETF (IWM), with approximately 614.96K shares. Investors may also find of interest that the ETF with the largest allocation to EVBG stock is Motley Fool Small-Cap Growth ETF (MFMS), with a portfolio weight of 4.82%. On average, U.S. ETFs allocate 0.37% of EVBG to their portfolios.
Additionally, EVBG is a favorite stock for Vanilla and Multi-factor ETFs. It is also most likely to belong to Broad-based ETFs. The best-performing ETF in the past 12 months with EVBG as a holding is the iShares Expanded Tech-Software Sector ETF (IGV), with a return of 12.45%.
https://www.etf.com/stock/EVBG
Valuable enough to be in 40 U.S.-traded ETFs.
Market leader
BURLINGTON, Mass., January 9, 2018 — Everbridge, Inc. (NASDAQ: EVBG), the global leader in critical event management and enterprise safety applications to help keep people safe and businesses running faster, today announced that the New York City Emergency Management Department (NYCEM) has selected Everbridge as the new mass notification platform for its citywide Notify NYC program. With a city population of over 8 million residents, nearly 4 million daily commuters, and approximately 60 million visitors a year, Notify NYC is New York City’s official source for critical information about emergencies and city services. [emphasis added]
https://www.everbridge.com/newsroom/article/new-york-city-se…
Of course NYC is a tremendous client to have but the strong point of this PR piece lies elsewhere, in the highlighted text, “the global leader.” A long time ago I came across a tutorial on reading and evaluating news and two items stayed with me:
1- Text discussing competitors will generally order them from top to bottom if only because the author is likely to be more familiar with the top brands. This is in line with “Position Marketing” that holds that people have room for only one or two names in each category. The “proof” they present is asking questions like “Who was the second solo flier across the Atlantic?” and “Name a toothpaste” to which most people reply “Colgate.” This is why VictorOps compares itself to Everbridge, “Who knows VictorOps?” Few do. “Who knows Everbridge?” Many do.
2- In every PR piece you see companies referring to themselves as “a leader in…” but only ONE company can say “the global leader.”
Not to enter into politics but one comment said that “Everbridge is in the business to make America Safe Again.” Unfortunately globalization has made the world less safe. This was predicted (sort of) by the Science of Complexity which holds that the more nodes in a network the more chaotic it becomes. Tinker is very fond of a company dedicated to information security. Crisis management is in the same ballpark.
Denny Schlesinger