This will probably be long; I’m thinking with my fingers and hop-scotch responding at the same time, not usually a good way to post. But first, as they say…
I’ll start with this interesting columns from today’s WaPo, which chides FB for building their business on someone else’s land.
**For years, Facebook has been teaching that lesson to businesses that built their strategies around the platform. And now Facebook is itself getting schooled,…**
**Meta, Facebook’s parent company, just had a truly horrific earnings call. The platform lost roughly half a million users in the fourth quarter of 2021, the first time its user base has declined in the company’s history. [edit] …**
**But Facebook’s problem on the revenue side is, if anything, bigger. Over the past decade, Facebook has had an enormous competitive advantage in the ad market, because of its huge reach — … — and its ability to precisely target advertising to those users. Alas, recent changes to Apple’s IOS have made it a lot more difficult for companies like Facebook to track the activities of their mobile users.**
https://www.washingtonpost.com/opinions/2022/02/04/meta-valu…
Ironically it was Zuckerberg who led the “all hands” effort to move Facebook from browsers to mobile, a success story if there ever was one, right up until Apple decided it didn’t like the privacy issues that kept cropping up.
(In my view this Apple move will affect Facebook dramatically and Google only somewhat. Facebook is almost completely dependent on data scraping for both its content feed but more importantly for its advertising platform. Google has some of the same vulnerabilities but 1) Android, and perhaps even more important, direct search. They don’t need to find out somewhere else you’re looking for a dog collar, you type “dog collar” directly into their bowels. YouTube will be affected, and their ad platform for other sites but those are nowhere near as important to Google as metadata is to Facebook.
My reason is Zuck will figure this out. No need to over analyze. He is still young and created a ~$650B company out of nothing.
Maybe. Apple announced its change last April, Zuck announced Meta in the Fall. Apple says 96% of iPhone users are opting out, more than twice what Facebook projected would happen (40%). (And recall that Apple iOS changes are pushed out hand happen far more quickly than Android, or Microsoft for that matter.) Did they not see the business cratering? Did he not tell someone “stop the buybacks”? Did he not round up the troops for this possibly existential threat? Did he belatedly see that TikTok was gathering steam?
OK, I admit to bias because I think he’s a schmuck. It didn’t stop me from buying a slug after the IPO sank. I’ve watched it grow with amazement ever since, and watched the revenue number eclipse even the Big 3 Television Networks with awe. (And am amazed that so little of my news feed has anything but hinky advertisers in it hawking gutter guards or cord clips or some kind of LED light string that changes colors! There’s not a Budweiser or Procter & Gamble in sight, but maybe Zuck knows more about me than I do.) Or maybe the sales effort is just, um, too much effort?
I am thinking that Mark has found himself king of the world and is infatuated with Meta (which vision I happily admit I do not see) and can’t be bothered with the easy billions that Facebook is no longer gathering. And it’s not just revenue, it’s users too - but I don’t think that was the revenue driver this quarter. Audience always precedes revenue, both on the way up and on the way down. If FB’s user loss is real the next quarter could be even worse.
FWIW, you could have had Google a few months ago at a 20% discount (I did), or Amazon a few days ago for a lot less (I did that, too) so there are still tech plays at play. I lost a ton last week but managed to recoup mostly elsewhere. Lucky me! Apple scares the bejesus out of me, perhaps because I think I’m the only person in America who managed to lose money on it. Once burned, and all that.
I have no doubt that the FB moat continues to exist, but perhaps the rocket ship ride is over - and I’m rethinking my $17 Facebook in a new light. Sadly it’s in a taxable account, but oh.well.
(I also put “regulatory risk” as a real threat, I don’t think FB or MZ are very popular in Washington.)
Meanwhile my BRK just keeps chugging along. I expect it will get hit by a downdraft at some point too, but nothing on the scale of this. $200B in one day. Well, that seems an overreaction, but maybe not?
Maybe it’s the story of the jackass and the 2x4. Maybe it’ll do some good. I’m hoping that between the Apple lesson and the Joe Rogan/Spotify kerfuffle and Bezos’ leaden footsteps lately that sites will start to realize they have responsibilities along with their gargantuan profits. Ah, a guy can dream, anyway.