I’m still working my way through it as it’s long and thorough, but thus far I am enjoying it very much.
Tom Gardner: Yeah, I’ll just start by saying Jeff, thank you so much for joining us. We’ve got a couple of Fools here ready to ask some questions of you. But I think maybe just to kick it off, just in your words, The Trade Desk’s purpose, and sort of the primary way you think about the long-term strategy of the business?
Jeff Green: You bet. So our purpose is to actually fund media. And the way that you fund media is by making advertising better, and creating a better monetization engine for all of media. And for us, that specifically means that we service the advertisers in the agency. So we’re a buy-side platform, as they call it, which is a set of tools that helps agencies and advertisers buy all-digital media, so whether that’s Spotify or Hulu, or The New York Times, or Motley Fool, to essentially buy the ads on those sites using data and to make certain that you get the right ads in front of the right customers. So that’s what we’re after, and that’s what we do.
Read or listen to the whole thing at https://www.fool.com/investing/2017/12/31/the-motley-fool-in…
Matt
Long TTD
MasterCard (MA), PayPal (PYPL), Skechers (SKX) and Square (SQ) Ticker Guide
See all my holdings at http://my.fool.com/profile/TMFCochrane/info.aspx
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Matt,
Thanks for sharing. I listened twice. Green is extremely impressive. I think he is a good manager. I think he understands advertising. To some extent I think he is doing everything right.
But I’m afraid none of that may have anything to do with whether or not The Trade Desk, or any programmatic advertising company, will be able to continue to make money in the current landscape. Google and Facebook have somewhere between 60 and 70% of the market and growing. Just watch out for The Trade Desk’s growth to slow mightily. It may be hard for them to deliver on great expectations in the 4th quarter…or 2018 outlook might disappoint.
But I could be wrong, and/or that could already be priced in.
Bear
sold my last TTD shares today
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But I’m afraid none of that may have anything to do with whether or not The Trade Desk, or any programmatic advertising company, will be able to continue to make money in the current landscape. Google and Facebook have somewhere between 60 and 70% of the market and growing. Just watch out for The Trade Desk’s growth to slow mightily. It may be hard for them to deliver on great expectations in the 4th quarter…or 2018 outlook might disappoint.
I’ve trimmed my TTD position partly because of the company and partly because of the market’s perception of the company which I think is flawed. The problem I see with the company is that it lacks pricing power because their ad agency clients are few and large. On the market perception side I think the market is underestimating international growth and overestimating walled garden advertising power. Time will tell.
Denny Schlesinger
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