across the web and smartphone apps, collecting data on which sites and apps they visit, where they shop, what they like, and combining all that information into comprehensive user profiles.
One may argue that Facebook can track users when they are on their media properties, but tracing them everywhere, and don’t tell me it is anonymous because they know how to link it to their Facebook users who are anything but anonymous. Anonymity is a fiction in regards to Facebook.
When they say it that way an overreach is an understatement as to what Facebook is doing.
Tinker