Pandora’s Box/Genie Lamp Chat GPT is not just a fad any longer when this happens:
Last month, Larry Page and Sergey Brin, Google’s founders, held several meetings with company executives. The topic: a rival’s new chatbot, a clever A.I. product that looked as if it could be the first notable threat in decades to Google’s $149 billion search business.
Mr. Page and Mr. Brin, who had not spent much time at Google since they left their daily roles with the company in 2019, reviewed Google’s artificial intelligence product strategy, according to two people with knowledge of the meetings who were not allowed to discuss them. They approved plans and pitched ideas to put more chatbot features into Google’s search engine. And they offered advice to company leaders, who have put A.I. front and center in their plans.
The re-engagement of Google’s founders, at the invitation of the company’s current chief executive, Sundar Pichai, emphasized the urgency felt among many Google executives about artificial intelligence and that chatbot, ChatGPT.
Google should have never let Mo Gawdat leave Google X. He went on to write the best book of 2022 about a/i . . . “Scary Smart.”
The new A.I. technology has shaken Google out of its routine. Mr. Pichai declared a “code red,” upending existing plans and jump-starting A.I. development. Google now intends to unveil more than 20 new products and demonstrate a version of its search engine with chatbot features this year, according to a slide presentation reviewed by The New York Times and two people with knowledge of the plans who were not authorized to discuss them.
“This is a moment of significant vulnerability for Google,” said D. Sivakumar, a former Google research director who helped found a start-up called Tonita, which makes search technology for e-commerce companies. “ChatGPT has put a stake in the ground, saying, ‘Here’s what a compelling new search experience could look like.’” Mr. Sivakumar added that Google had overcome previous challenges and could deploy its arsenal of A.I. to stay competitive.
Since stepping back from day-to-day duties, Mr. Page and Mr. Brin have taken a laissez-faire approach to Google, “two people familiar with the matter said. They have let Mr. Pichai run the company and its parent company, Alphabet, while they have pursued other projects, such as flying car start-ups and disaster relief efforts.