Last November, Jonathan Cohen needed a new water heater for the house he and his wife had recently purchased.
The labor economist at Amazon was keen to get a heat-pump water heater, a superefficient electric technology that could save him money on his utility bills. Thorough by nature, he emailed 12 plumbers to ask how much it would cost to install Wirecutter’s top pick. He got few responses, none encouraging. Plumbers who were willing to install that model said the price would depend on an unknown quantity: subcontracted electrical work.
Cohen recoiled at the potential logistical nightmare. “You’re dealing with a plumber, and then they have to coordinate with an electrician, and they have to get separate quotes and pull the permits,” he explained. “I didn’t want to be a project manager.”
Then his brother-in-law told him about Reservoir, a new heat-pump water heater startup that has in-house tradespeople and competitive pricing that includes installation.
Why choose a heat-pump water heater?
Heat-pump water heaters are about three times as efficient as gas-fired or electric-resistance varieties, cut planet-warming emissions, and often lower monthly utility bills. Switching from a resistance system can save a household almost $23,000 over the appliance’s 15-year lifetime. Because they move heat instead of generating it, heat-pump water heaters act like air conditioners and can replace dehumidifiers, saving homes with muggy basements hundreds of dollars each summer.
But the tech has yet to take off. While Americans bought about 5 million electric water heaters in 2024, beating out the next most-popular option, gas-fired, only an estimated 214,000 were heat-pump water heaters, according to the decarbonization nonprofit New Buildings Institute.
“The biggest barrier is cost,” said Noah Gabriel, senior project manager at the institute. Consider the difference in two products from leading manufacturer Rheem: A 50-gallon heat-pump water heater has a list price of $1,699, while a highly rated electric-resistance model retails for just $799. The installation cost for a heat-pump version can be comparable to that for conventional systems, adding another $1,000 to $4,000 or more, depending on factors like tank size, a home’s electrical readiness, and local labor costs.