KRED press release

Here’s what KRED said in their press release. They announced that Consumer Product Sales for the six months ended June 30, 2014 grew 71% to $782,141 up from $458,816 in the comparable six months the year before. “These results compare very favorably to total consumer product sales of $606,307 for full year fiscal 2013.”

For the six months, Total Revenues increased 24% to $918,442 versus $738,532 in the year before. (I have no idea what “Total” Revenues comprises beyond product revenues).

The CEO said “We’ve been working hard at our many sales initiatives and these are starting to yield positive results. Momentum is heading in the right direction and we continue to push to move growth along faster. Based on the fact that in six months we’ve already exceeded our consumer product sales for full year 2013, I have little doubt that we’ll double our sales in 2014 versus 2013 and expect we’ll exceed that number.” (I should hope so, as twice last years product sales would be only $606,000 x 2 = $1,212,000. Since they already have $782,000, they only need $430,000 in the second half to double last year. That’s setting the bar low, and I’m glad he said he expects to exceed that number. I would like them to triple last years figures, for which they’d need $1,036,000 in the second half, which shouldn’t be undoable considering they had almost $800 thousand in the first half. I actually thought the second quarter was a little disappointing as it was slightly down from the first quarter).

Saul

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I actually thought the second quarter was a little disappointing as it was slightly down from the first quarter

Total revenues for the first half of 2014 are also down 33% compared to 2012. They only look good compared to 2013, which had constrained revenue due to lack of working capital, making for easy comps.

Neil

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Total revenues for the first half of 2014 are also down 33% compared to 2012.

This almost sounds impossible considering they have added several distribution channels since 2012. Is it possible they were also in some other lines of business that they discontinued to focus on beverage?

Just a thought.

-M

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