Luxury EV market

Industry Discussions Hybrid & Electric Vehicle Fools
1

Luxury EVs are a tough sell
https://www.bloomberg.com/news/articles/2025-09-24/porsche-mercedes-learn-hard-lesson-luxury-evs-are-a-tough-sell
When Porsche prepared investors for its stock-market debut three years ago, its finance chief vowed that the company’s electric vehicles would soon out-earn its roaring gasoline counterparts.

Now, battered by waning demand for its Taycan EV and rising production costs, the German manufacturer has shelved plans for a battery-powered luxury SUV, delayed several other electric models and announced plans to add more hybrid and combustion-engine vehicles to bolster its lineup.

Porsche’s struggles are symptoms of a worrisome trend for the auto industry. Manufacturers around the world are failing to convince their richest customers to switch to cars that run on batteries rather than gasoline — even after pouring billions of dollars into developing them.

Mercedes-Benz Group AG is struggling to sell its electric flagship, the €110,000 ($129,151) EQS, while demand for Audis in China has collapsed as BYD and Xiaomi roll out fully loaded EVs at cutthroat prices. Stellantis’s Maserati brand late last year dropped plans to develop an all-electric supercar, saying it no longer sees a market for the model. Luxury-focused EV startups such as Polestar Automotive Holding UK Plc and Lucid remain unprofitable as well-heeled drivers opt for gas guzzlers instead.

DB2

1 Like
2

Trouble at Tesla here in Europe:

1 Like
3

Personally, I’ve got my eye on a used E-tron GT. Just waiting until they depreciate enough for me to snag one with ~ 20k miles. Many of them have 50% depreciation in just two years.

Polestar 5 - assuming it ever makes it to market looks like an option too; used.

3 Likes
4

The market has too many good luxury EVs to choose from is the problem. From the Lyric/ZDX and up there is a lot of good, compelling choices to buy. The problem is not enough choices on the lower end, though it is improving. Equinox/Blazer/Prologue, Mach-E, the Korean choices. It’s getting better. What we need now are good choices under $35k if this market is going to take off. We need a Civic of the EV world, and we don’t have that yet.

5
3 Likes