Happy New Year!
2021, at least when it comes to my portfolio came in like a lion and went out like a lamb.
Going into 2020, I was hoping to gain +25%, and ended the year up +140%
Going into 2021, I was again hoping to gain +25%. In early February, my biggest holding (Magnite) had already more than doubled from $30/share to more than $60, while other big positions in my portfolio, shot out of the gate hot, and my portfolio was up more than +40% only five weeks into the year and I was quickly re-thinking my goal of gaining 25% this year.
Well that seems like a lifetime away now. Magnite came back to earth, I made a bad decision to let go of my Datadog shares when I thought their revenue growth was going to trend downward, and then I started a position in Teladoc that has not fared well at all. That leaves me with a portfolio that finished the year down double digits.
While I haven’t read the tea leaves so great recently, I still feel like I own great businesses that have increasingly bright futures ahead and, especially with the wonderful groupthink and knowledge sharing of this board, I am really optimistic for the future of my portfolio.
Year To Date Performance
+5.0% YTD Jan
+14.6% YTD Feb
-9.2% YTD Mar
-8.2% YTD Apr
-19.7% YTD May
+7.9% YTD Jun
+3.8% YTD Jul
+5.6% YTD Aug
+7.2% YTD Sep
+10.5% YTD Oct
-7.8% YTD Nov
-16.8% YTD Dec
My portfolio was off to a rough start in December when Docusign dropped by -40% early in the month after earnings, despite a good quarter, due to pessimistic new billings and guidance. On top of that, Upstart moved down a lot, we had general weakness in tech companies at the end of the year, not to mention likely some tax loss selling by shareholders driving down the prices of some of the companies I own, particularly Magnite, Teladoc, Docusign, Upstart, etc.
And for the last three years:
+57.1% Full Year 2019
+140.6% Full Year 2020
-16.8% Full Year 2021
So even with the losses in 2021, my portfolio is still worth more than 3x times where it stood at the beginning of 2019. The porfolio is today worth much less than where it was at the peak in February when I was up 40%+, which is a little painful to think about. But if you told me three years ago, I would more than triple my portfolio, I would have been thrilled. Hopefully 2022 is more of a 2019/2020 than a 2021 year for me.
December 31, 2021 Allocation
The Trade Desk (TTD) 23.5%
MongoDB (MDB) 23.0%
Magnite (MGNI) 13.9%
Nutanix (NTNX) 12.8%
Upstart (UPST) 6.8%
Docusign (DOCU) 5.2%
Teladoc (TDOC) 4.9%
Pubmatic (PUBM) 4.7%
[Monday.com](http://Monday.com) (MNDY) 3.0%
SentinelOne (S) 2.2%
For better or worse, my top holdings haven’t changed too significantly over the past year or two. Almost a year ago, at January 31, 2021, my four biggest holdings were the same four companies, TTD, MDB, MGNI, and NTNX. Going back another year, to the beginning of 2020, TTD and MDB were two of my top three (along with Amazon, which had been an incredible +1,000% investment for me over the previous few years).
Even going all the way back to the end of 2018, MongoDB was one of my top holdings. Unfortunately, I sold off slices of MDB over the past few years, yet it has stayed near the top of my portfolio allocation as it has gained 500%+ over that stretch, much more than offsetting the portions that I sold off.
I have two new positions this month, Pubmatic, and Sentinel One.
Pubmatic PUBM
Thanks to wsm007’s writeup here:
https://discussion.fool.com/pubmatic-positive-analysis-34985342…
I gave Pubmatic a bigger look and started to challenge my own preconception that Magnite will be the runaway winner on the sell side platform of ad tech. While I still have high confidence in Magnite (especially from the valuation right now), I can see Pubmatic also being really successful in this space, maybe even potentially overtaking MGNI.
Pubmatic’s focus is less concentrated in CTV than Magnite, which I don’t think is necessarily a good thing, but it’s hardly a negative either. Pubmatic’s organic growth has been growing at a much higher clip than Magnite in recent quarters. Tho keep in mind Magnite has had to focus on a lot more than just core expansion, as they have integrated three significant acquisitions over the past year, which I still believe will position them to really benefit as CTV becomes the lion share of television advertising in coming years.
That being said, you can’t ignore PUBM’s success. And Pubmatic is founder led (ala Jeff Green at TTD) and it gives me further confidence that they deserve at least some space in my portfolio today.
Given that TTD and MGNI already make up a large position of my portfolio, I didn’t want to increase my exposure to ad tech much more, so I initially sold off 1% each of TTD and MGNI and started with a small 2% starter position in PUBM. As the month went on, and I did a little tax loss selling later in December, I couldn’t resist adding a little more to Pubmatic, and I’m happy with it being close to 5% right now, as I follow the story over coming quarters.
I didn’t otherwise make a lot of other big moves this month. I sold off some of my Upstart, largely for the tax losses (Selling off the last of my appreciated AMZN shares in early January, plus big gains on CRWD and DDOG early in the year, I had a lot of realized capital gains this year and a high tax bill, despite my less than stellar overall performance since 1/1/21). Thanks to the great discussion on Sentinel One on the board, I felt confident making a small starter investment, and used some of UPST proceeds to add to the PUBM, and I also added some DOCU after the severe post-earnings negative reaction that Docusign had early in the month.
2021 Hits and Misses
Given that there weren’t any earnings releases for my companies this month, other than those I already commented on in my November writeup last month, I’m going to do this month’s commentary a little differently, to look back at some of my good and bad moves during the year of 2021.
The Bad
Let’s start with the poor moves, given that they drove my portfolio’s underperformance overall this year:
Bad #1 Not locking in some early Magnite gains in February
In early February, after Magnite announced the SpotX acquisition, MGNI shares shot up to $60+, more than 5x times what I had bought many of my MGNI shares for around $10 in November, about four months earlier. Magnite quickly became more than 40% of my portfolio. I still thought it was cheap. I thought it could pull back to $40-50, but that would be ok, I would be better off holding on to my shares believing they would be worth much more in 3-5 years.
Well, here we are at the end of the year, and stock is below $20. I did not see MGNI shares falling back into the teens. I do think the pullback is overdone. A company like MGNI that is digesting major acquisitions right now, is going to lead investors to focus on organic growth, which hasn’t been that strong the past couple of quarters, so I get why the stock is low, probably further pushed down in recent weeks by tax loss selling.
I do still believe 2-3 years or more from now, if they are successful, they could be a much bigger company. There are going to be several catalysts that should be a boon to, not only Magnite, but also The Trade Desk, Pubmatic, Roku, Digital Turbine, and all ad tech companies in 2022 and beyond:
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Overall economic reopening and growth once the pandemic is in the rearview mirror…however the timing of the pandemic is still a big question mark as most of us didn’t expect we’d still be dealing with the impact today, two years in, so this could be a second half of 2022 catalyst, or it may even happen later than that. One thing is for sure, eventually the pandemic’s impact on the economy will largely come to an end, and that will be a positive for all types of advertising.
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Microchips, particularly relating to auto manufacturing. Again, this will probably be a later in 2022 thing, but at some point, the microchip shortages will be resolved, auto manufacturing can return to normal, and those big car companies are going to need to start advertising for cars again. This is a big advertising industry and will have a real impact on all ad companies
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Travel – similar story to the microchip/auto item, eventually travel will get back to normal, people will be going overseas and on many types of vacations that they haven’t even considered these past two years…that’s going to drive some real advertising dollars to all platforms.
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Midterm election political spend. After an expected slow political advertising year in 2021, this is going to pick up a lot in the second half of 2022
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Supply chain – at the end of 2021, particularly during the key holiday shopping season, many products simply couldn’t get onto the shelves. What little product certain companies had, essentially sold themselves out and didn’t need any advertising support. A year from now, I don’t expect that situation to repeat
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Continued shift from linear TV to CTV. Most ad industry executives seem to believe that, in a few years, 100% of TV advertising will be on CTV. That’s going to have a big impact on many ad tech companies, particularly Magnite that has put much of their emphasis on CTV going forward.
And all of that doesn’t even consider any synergies that may come from the ingestion of the various companies they’ve acquired since combining Rubicon with Telaria, SpotX and SpringServe
Bad #2 Selling out of Datadog early in the year
Yeah, this was a bad one. It wasn’t that long ago, in Q4 2020 that Datadog was my biggest holding. After a quarter or two of declining revenue growth, especially with my expectation that the pandemic would end earlier in 2021, I anticipated DDOG’s revenue growth rate to continue to slow during 2021. I sold off the last of my Datadog shares pretty early in ’21, and since then the stock has doubled. I got this one wrong and was probably too stubborn to buy back in when things started to turn. Part of that might have been due to other companies that I liked becoming cheaper during 2021.
I did have some nice gains on the shares of Datadog while I did own it, but there’s not much more to say here except that I blew it with DDOG by selling them when I did.
Bad #3 Buying into Teladoc
Although I didn’t own any TDOC at the beginning of 2021, it was firmly on my watch list coming into the year. The stock was close to $300/share in February, and then it started to come down sharply.
I initially bought in when the stock was around $180. I thought the valuation had gotten too cheap as I expected Livongo to continue to perform strongly and the rest of the core telehealth business to still be positioned well for what was likely to be a growing industry for the next few years, even coming out of the pandemic.
Well, the stock fell further to $120-130, when I built up my position further, and then in late November, the shares feel below $100 where they remain today. The whole combined company now sells for less than what Teladoc paid for Livongo alone.
While I wouldn’t make TDOC a major percentage of my portfolio right now, I do think the risk reward is pretty good for my keeping it as a medium size position. I think there is a lot of uncertainty regarding what the future growth rate will be once they lap the Livongo purchase. Competition will of course be fierce here and it’s a big unknown just how well they will compete with established healthcare players that are getting more and more into telehealth going forward.
Come summer 2022, I think I’m going to have a much better idea of where this company is headed. I could see myself selling some or all of my Teladoc shares midway through ’22 regardless of how things go. Right now, I think the odds are better that the outlook becomes a lot more optimistic than what is currently baked into the stock price and that the stock will be quite a bit higher by then. But I could be wrong and come to regret not selling the rest of it now and adding more to my other higher confidence holdings.
Bad #4 Selling Smartsheets to add to MNDY and UPST
It’s still early days for this move, but at least in the short term, this one has gone really poorly for me. I sold the last of my Smartsheets in Q4 to buy more Monday.com and Upstart. Since then Smartsheets has gone up about +20% while Upstart and Monday are down quite a bit. These investing dollars are worth about half of what they would be today had I held on the Smartsheets.
That being said, a year from now, I would be much better off having made these trades, we’ll see. This was however a bit of a cherry on top of the weak end to my 2021 investing year.
The Good
Good #1 Selling Crowdstrike in February 2021
When I sold CRWD in February, I went through some soul searching. I got more emails from people on this board that I really respect, urging me to reconsider selling out of Crowdstrike, that it really had me thinking about whether I made a big mistake.
Here we are at year end, and CRWD’s stock price is slightly below where it was when I sold out early this year, so at least that decision has proven to not be so bad. Granted some of the ways I redeployed those funds haven’t performed well either, but at least I’m not looking back at a situation that I completely blew here.
Good #2 Holding Tight with Trade Desk and MongoDB
My biggest positions in TTD and MDB, which I still own, I purchased at $11.40 (TTD in Jan ’19) and $57.39 (MDB in July ’18). Today those are at $91.64 (TTD) and $529 (MDB).
TTD was up about +20% in 2021, and MDB was up about +50% this year.
And both companies, I continue to believe are positioned incredibly to grow for years to come at high enough rates, to reward shareholders very handsomely from here.
Good #3 Got in and out of Applovin at the right time
This was a small one, but after reading a great writeup by Bert late in 2021, I put a couple percent into it when the stock was around $80/share. There didn’t seem to be much enthusiasm for the company on this board, and I decided there were better places for my month with companies that I would better be able to follow with like minded investors interested, so I sold off my Applovin shares just a few weeks later at an almost +40% gain. Since I sold, the stock has given back more than half of the gains I realized, so I lucked out a bit with the timing on this one.
Wrapping Up
I’ll leave it at that for now. It’s been a year of lots of ups and downs. At the end of the day, I continue be so thankful for Saul and many of the others on this board for being such an amazing group of people. Even when I don’t have the kind of gains and success that I hope for, I am learning and growing, and having a great time enjoying the process.
I look forward to another great year of discussions and successes in 2022. Thanks everyone!
-mekong