I know most of you do not and would not be interested in MercadoLibre (MELI), the South American equivalent of Amazon or Ali Baba however the results that they have just released whilst of interest to MELI holders (and TChalla’s interest in local Brazilian payment competitor - PagoSeguro, PAGS) should be of even more interest to those who hold Square, Shopify as well as Wix, Ali Baba, Amazon, eBay, JD.com and Baozun.
Effectively whilst I had originally bought into the MELI story as a South American first mover in an Amazon/Ali Baba type story in ecommerce, these results made me almost completely re-evaluate the business opportunity certainly for unmet needs in emerging markets but also the relative value of fintech vs ecommerce as well as the opportunity for fintech in off line commerce.
These results have significant considerations for how you could think about the opportunities for Square (both within US and globally) as well as the internal revenue contracts within Shopify and potentially for WIX the potential missing opportunity as well as what the fintech and logistics valuation elements mean for Ali Baba.
Essentially leaving aside currency fluctuations and changes in product listing policies on the platform, whilst the constant currency GMV and item sales continued to grow well, in the space of a few quarters, MercadoLibre has gone from being an ecommerce market place operator with some shipping and payments solutions to practically becoming an off platform fintech player outright (think POS systems, wallets, asset management) and off platform logistics provider outright. Whilst ecommerce is growing in double digits (and their in house logistics taking an increasing share of fulfilment), their offline fintech solutions are growing at triple digits.
I’m not going to copy across the full highlights in the release but just take a look at the first part of their quarterly highlights…
Third Quarter 2018 Business Highlights
- Total payment volume through MercadoPago reached $4.6 billion, a year-over-year increase of 24.1% in USD and 69.5% on an FX neutral basis. Total payment transactions increased 66.7% year-over-year, totaling 103.9 million for the quarter.
- Successful execution in off-platform payments (online and offline) through merchant services, mobile point-of-sale devices, and mobile wallet business. On a consolidated basis, off-platform total payment volume grew 87.8% year-over-year in USD and 152.1% on an FX neutral basis.
- In September for the first time ever MercadoPago not only processed more total payment transactions off-platform than on MELI’s marketplaces, but total payment transactions surpassed the hundred million mark in a single quarter.
- Mobile-point-of-sale business is quickly becoming one of the fastest growing non-marketplace business units, representing 46.5% of total off-platform payment volume for the quarter and growing total payment volume on a consolidated basis 636% year-over-year on an FX neutral basis.
- Mobile wallet reached 1 million active payers during the month of September, while total payment volume from mobile wallet in Argentina, Brazil and Mexico is growing triple digits year-over-year.
- Launched asset management in Argentina, the first country where we have begun to offer the entire suite of fintech solutions: mobile point-of-sales devices, QR codes in store payments, mobile wallet, and asset management.
Basically the read across is that the opportunity for Square, Shopify, Wix, Amazon, eBay, PayPal, Ali Baba etc is:
- Add native shipping and logistics solutions to on AND OFF platform commerce opportunities
- Add in-house POS, payments & wallet solutions to ecommerce
- Consider the much much much large market of POS, payments and wallet solutions for the offline off platform market place which is infinitely larger than ecommerce
- Consider making the logistics and fintech solutions the front running value propositions in earning markets where consumers remain unbanked or underbanked and are underserved from a logistics provider (which reminds me of Ali Baba heavily touting their Cainiao Network fully robotic automated warehouse ahead of their approaching singles day - 11/11/18)
- Consider becoming a full banking solution provider off the back of fintech for merchants and consumers alike on AND OFF platform
Cheers
Ant
Here’s the announcement:-
https://seekingalpha.com/pr/17320381-mercadolibre-inc-report…
Here’s the results presentation:-
https://seekingalpha.com/article/4217375-mercadolibre-inc-20…
and here’s the ER call transcript:-
https://seekingalpha.com/article/4217375-mercadolibre-inc-20…