They currently are spending 88% of their revenue on Sales & Marketing. Based on an article recently on S.A. regarding Zscalar (the revenue juicer), some SaaS companies reportedly are offering rebates, and then throwing the costs of those rebates into S&M expenses.
I’m not an accounting professional but accounting for rebates as far down the income statement as S&M would seem very strange and against GAAP, if true.
Rebates are not a new thing, and have an accepted means of being accounted for under GAAP. You start with gross sales, subtract the rebates, which is a contra revenue item, to get to net sales. Net sales is what is reported in financial statements as “revenue,” though when rebates are material many companies will detail out gross revenue, rebates, and net revenue. Rebates should be accounted for before cost of sales, let alone S&M cost.
Zscaler says as much in its 10-K:
Variable Consideration
Revenue from sales is recorded at the net sales price, which is the transaction price, and includes estimates of variable consideration. The amount of variable consideration that is included in the transaction price is constrained and is included in the net sales price only to the extent that it is probable that a significant reversal in the amount of the cumulative revenue will not occur when the uncertainty is resolved.
If our services do not meet certain service level commitments, our customers are entitled to receive service credits, and in certain cases, refunds, each representing a form of variable consideration. We have historically not experienced any significant incidents affecting the defined levels of reliability and performance as required by our subscription contracts. Accordingly, estimated refunds related to these agreements were not material to the periods presented.
We provide rebates and other credits within our contracts with certain customers, which are estimated based on the value expected to be earned or claimed on the related sales transaction. Overall, the transaction price is reduced to reflect our estimate of the amount of consideration to which we are entitled based on the terms of the contract. Estimated rebates and other credits were not material during the periods presented.
source:
https://www.sec.gov/ix?doc=/Archives/edgar/data/1713683/0001…
Here’s the same blurb from CrowdStrike’s 10-K:
Variable Consideration
Revenue from sales is recorded at the net sales price, which is the transaction price, and includes estimates of variable consideration. The amount of variable consideration that is included in the transaction price is constrained and is included in the net sales price only to the extent that it is probable that a significant reversal in the amount of the cumulative revenue will not occur when the uncertainty is resolved.
If subscriptions do not meet certain service level commitments, our customers are entitled to receive service credits, and in certain cases, refunds, each representing a form of variable consideration. We have historically not experienced any significant incidents affecting the defined levels of reliability and performance as required by our subscription contracts. Accordingly, any estimated refunds related to these agreements in the consolidated financial statements is not material during the periods presented.
We provide rebates and other credits within our contracts with certain resellers, which are estimated based on the most likely amounts expected to be earned or claimed on the related sales transaction. Overall, the transaction price is reduced to reflect our estimate of the amount of consideration to which we are entitled based on the terms of the contract. Estimated rebates and other credits were not material during the periods presented.
source:
https://www.sec.gov/ix?doc=/Archives/edgar/data/1535527/0001…
ZS and CRWD both have the same accountant (PWC), so it’s not surprising that the verbiage is almost identical.
Also, the cash flow statements of these companies would look much worse if the author’s assertion were true. Unless I see evidence to the contrary, I’m inclined not to believe this part of his writeup.
Mike