NYU's Scott Galloway on monetizing Twitter

Professor Galloway notes that GM spends $2 Billion per year on advertising. Tesla spends zero on advertising, but has a better brand on the strength of Elon Musk tossing out tweets at his 83 million followers.

If pre-Musk twitter suddenly said they’re now going to charge Elon $1 million/month for the use of the platform, he’d pay it.

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