Biggest single export market: Canada. Tariffs on OJ? Yes, thank you.
Orange juice consumption peaked in 1998, it’s down to half of the peak: changing consumer tastes, high sugar content, blah blah blah.
Good story about it in the new BusinessWeek. Land values going up thanks to developers, OJ prices going down thanks to consumers. This movie doesn’t have a happy ending.
Did the Business Week story mention citrus greening?
The primary cause is a disease known as citrus greening. When tiny, hard-to-control insects called Asian citrus psyllids feed on orange trees, they inject bacteria that floods the tree’s veins. Fruits become rancid, misshapen, and discolored, and within a few years, the tree dies. Around the world, millions of acres of orange trees have succumbed, and in the past 20 years, production in Florida’s storied orange groves, which once supplied the majority of America’s juice, has declined 92 percent.
DB2
Yes it did, as one of the (many) factors. No link, sorry, it’s a dead tree publication, or I can pay the low low price of $40/mo to have online access.
I hate that they do that, but understand, they have a huge online business with Terminals to protect.
Typed by hand, excuse any typos
OJ is also getting slammed because of Florida’s worsening hurricanes and crop disease that have pummeled recent harvests…
Another possible blow to the industry, Donald Triump’s trade disputes with the US’s closest neighbors. Canada, by far the biggest destination for US orange juice exports, targeted the beverage in its retaliation plan after…
Even if the industry succeeds in its efforts to stoke demand with new products, brand refreshes and internet gimmicks, it still has one more major problem to solve: getting enough oranges in the first place. Farmers have been fighting a tree-killing citrus disease called greening in both the US and Brazil for years with little luck. Florida, the top OJ making state, is expected to produce only 12 million boxes of its state fruit this year, the fewest since 1930….