Personal Data Profiteers

You may use Turbo Tax or H&R Block online to save money filing your taxes. But did you know that by clicking “agree” to some of their privacy prompts, you may be letting them use you?

What he discovered is a little-discussed evolution of the tax-prep software industry from mere processors of returns to profiteers of personal data. It’s the Facebook-ization of personal finance.

Turns out, among the reasons some tax prep companies want to use the contents of your return is to target you with “offers” — or, as they’re more commonly known, advertisements.?The good news is because of Internal Revenue Service rules, this is one data request you can actually say “no” to while continuing to do your taxes online. And if you already clicked “agree” and now have changed your mind, there are some steps you can take, too.…