The vehicle was revealed in June and consumers responded immediately to the award-winning pickup that starts at $20,000 and gets 42 mpg in the city.
The company saw reservations surge to 100,000 in August, mostly from California, Texas and Florida — specifically Los Angeles, San Francisco, Houston and Orlando.
The new Model T?
Of course many will be fully tricked out & have $40K price tags which is the sweet spot for Ford.
It makes great PR to say “out product is so hot we need to stop taking orders”. They did the same thing with their big electric pickup a few weeks ago.
Ford stops taking reservations for the F-150 Lightning
Ford has stopped taking reservations for the all-electric F-150 Lightning as it prepares to start making and shipping the new pickup truck in the first half of 2022. The company says it has collected 200,000 refundable $100 deposits for the Lightning since it debuted in May.
That means that anyone not already in line may have to wait a while to buy Ford’s first mass-market electric pickup truck off a dealer lot (or order one from the company’s website).
So, are these announcements from Ford real, or marketing hype?
Steve,
Add up the available kilowatt hours of battery manufacturing, add up how many kilowatt hours of batteries needed for these trucks, then try to figure out how many battery plants will be needed to fulfill the ever increasing demand. Once you have an idea of that, figure out how long it will take to build the battery manufacturing plants.
While sinking equity markets for the 1H22 are obviously happening....
In relative terms these roaring twenties will see everything become relatively less expensive and the standard of living in the US rise a great deal.
Add up the available kilowatt hours of battery manufacturing, add up how many kilowatt hours of batteries needed for these trucks, then try to figure out how many battery plants will be needed to fulfill the ever increasing demand. Once you have an idea of that, figure out how long it will take to build the battery manufacturing plants.
Batteries are the current EV bottleneck. Tesla has told battery makers they will buy all they can sell them. Tesla is building 4680 battery plants at Berlin and Texas. Tesla is sourcing minerals worldwide.
When it comes to picking clients in a seller’s market, which company do you think battery makers will favor? CATL is building a factory near Giga Shanghai.
BTW, it’s not just EVs, lots of batteries are going into storage.