As I stated in a recent post about SNCR, even though I’ve decided I need to avoid things that are simply “too difficult,” sometimes it’s not easy to decide whether or not a stock is or isn’t. Here is a list of reasons I’ve come up with when one should at least consider just selling (or not buying) and moving on. Some of these relate to business model, others to valuation, others to uncertainty with the company, others with uncertainty to the industry. In no particular order…
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Industry upheaval (SEDG, SUNW)
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Large shift in the business model…like a very big acquisition (SNCR, PERI) however, be aware that sometimes this works out very well (XPO, POST)
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Customers have all the power – demand or margins may downshift quickly (INFN, RUBI, SUNW, SEDG, FIT) especially like with INFN where large customers’ whims can swamp the ship
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Valuation too crazy (MBLY, VEEV) or even just at the point where you wouldn’t consider buying…nothing wrong with taking profits (SKX, DY)
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Don’t understand the product (TWLO, TEAM, UBNT, SNCR, SWKS)
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Don’t understand the financials (SSNI)
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Competition. (SWKS, SKX) This is the toughest for me. Coke and Pepsi can coexist, but there is only one Apple. Still learning a lot here.
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Product doesn’t sell itself. With INFN (and probably many others), I think the amount of money they spent on R&D and sales became a monster that got ahead of demand.
If anyone is interested, I’d love to hear some other reasons!
Bear