CBS (Paramount) ad revenue last year was $22 Billion. I assume the great majority of that was the CBS Network, although it also includes sales from its 7 or 8 owned stations. I’m thinking that with that kind of revenue (even with headwinds) there’s still a lot of something there. In fact linear TV represents almost 75% of Paramount’s value. I know that ABC for Disney is also sizeable, I assume NBC for Comcast is as well, but Comcast gets a lot of monthly checks from people, so maybe not.
Even in decline there’s a lot of value there, especially since everyone has decided you need to be “multi-platform” to succeed today. With platforms expanding apace, having one that reaches most of the country, even less often, would seem to hold value to launch new franchises for entertainment, toys, cruises, theme parks, etc. Disney has always played this fiddle adroitly, but NBC, which owns theme parks, isn’t far behind. They have Minions, Harry Potter, Sponge Bob, Transformers, Simpsons, etc. Yes, some of those didn’t require a TV network, but many did. (I watched a “Toys That Built America” episode last night that opined that Teenage Mutant Ninja Turtles was dead until it got a cartoon snow, and Power Rangers followed, too. Those are multi-billion dollar franchises.)
Obviously I have no idea how it will all play out, but I think counting the TV networks out is probably a mistake. (It happened eventually for the old time radio networks, but it still took 50 years after the disruption from TV.)’
So yeah, they’re not what they were when it was a tri-opoly, but they still have value, methinks. Cigarbutt, if nothing else. Of course nobody listens to me, so you have that, too.