SHOP continues to impress…

The above article from a Bloomberg writer came out yesterday along with some others touting similar points. Basically, that Shopify’s gross merchandise volume will eventually rival Amazon’s first-party sales.

He also states, Shopify unveiled an “impressive array of product launches” for its e-commerce platform, including “complex” shipping automation capabilities, multi-currency features and improved developer tools, Beck said. He estimates the company’s market share could triple to about 9% within five years.

Just one writer’s view, but SHOP seems to continue to innovate within a huge market and make themselves more valuable to their customers. I had reduced my holding by about 25% a few weeks ago, but will hold the rest for now as market sentiment and momentum is definitely with them.