SK Earnings Article

Management’s plan to increase sales and profits
Last quarter, Splunk management set the stage for what appears to be shaping up as an exciting year for the company. Investors learned that the company would be realigning its sales team to focus on fewer customers and sell more of its cloud-based real-time operational intelligence software throughout more departments within its largest accounts. Smaller accounts would be outsourced to third-party partners for sales coverage. The goal is to make big customers even bigger and the company more profitable by moving them from onsite solutions to cloud-based products with an emphasis on selling software subscriptions in place of perpetual software licenses.


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