But one lost 5% of its value the other lost 30% in one day on earnings reports… which one is better to have when the market opens on that account?
Now, hyperbole aside, SXK is easily the better value here for new money, but I still disagree that UA is so much more ridiculously valued because I disagree that they are in the same business.
To me it is like comparing WMT to AMZN or F to TSLA.
I didn’t buy the dip today in UA, but I didn’t sell either. It found buyers around 90 and I’m sure will do fine. It does benefit from being one of those halo stocks that wall st loves, but it also has a lot more going for it with sports contracts, technology they are creating, and the overall premium brand factor (fad or not, it’s been going strong for over a decade) that people actually want.
I’ll likely add more to SKX though, maybe tomorrow, maybe later on. In spite of the fact that they solely make shoes, shoes I’ve never owned and likely never will, but as long as they execute on the business, they are priced very well. However they have little beyond that to provide a quantum leap in the future… but as long as they keep growing earnings, I’ll still hold the stock.
What concerns me here is this, you had many people chasing SKX up, who were only investing with the expectation of a huge ER beat. Now all of them need to either sell at a loss or wait for price to come back up to breakeven so they can get out. I understand that that is just price anchoring, but people do it, particularly large funds. So the question is why?
Well, they participants who actually will move the stock will want to move on to better opportunities rather than wait for price to come back. That creates overhead supply which could keep a lid on prices for a bit. Now I don’t what will happen, but if 35ish holds the next few days, I feel better about adding more here. If we can’t get back to that level I think we will get much better prices to buy around 25.
I agree that the selloff here is unwarranted and overdone, but they can change the supply and demand dynamics for a stock whether its undervalued, overvalued, or fairly valued based on your analysis.
In short, I’ll buy more at some point, but I’m not sure there’s a rush, and there may be some time of sideways movement before we can reclaim new highs on this one. It is frustrating though, because I do not think the results warrant this much of a selloff